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Month: October 2017

How To Create The Best Content Marketing Strategy

How To Create The Best Content Marketing Strategy

Before I get into the nitty-gritty of how to create such a strategy, I want to give you a compelling reason why you need to make Content Marketing an integral part of your marketing budget. Consider this statistic highlighted courtesy of Lenati 67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. Even though this statistic is based on…

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