Phillip Twyford

Hi I am Phillip, The Curly Marketer. I love to help small to medium businesses use social media to grow their audience and their business.
Hi I am Phillip, The Curly Marketer. I love to help small to medium businesses use social media to grow their audience and their business.
Creating a digital marketing strategy part 4: Channels

Creating a digital marketing strategy part 4: Channels

In this 4th video in how to create a digital marketing strategy, I talk about the importance of selecting the correct channels for your business when it comes to your target audience.

If you missed the first 3 videos you can see video 1 on the situational analysis here, video 2 on customer personas here and the 3rd video on setting objectives here

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Uncategorised, 0 comments
Listen to 12 questions with the curly marketer

Listen to 12 questions with the curly marketer

Back in March 2018, I was thrilled to be asked to be part of the We are Social Media podcast.

WEARSM is one of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

The segment I was involved in was their 12 questions regarding social media with a guest (MOI).

Really enjoyed the experience speaking with Linleigh Master who is an absolute pro, and a big thank you to Andrew Pickering and Peter Gartland from Atomic for recommending me to be on the show.

Anyway, to hear my words of wisdom and views on social just click here. Let me know what you think in the comments below 👍

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Social Media, 0 comments
Creating a digital marketing strategy part 3: setting objectives

Creating a digital marketing strategy part 3: setting objectives

In Part 3 of how to create a digital marketing strategy I discuss in this video below the importance of setting objectives and why they are critical for your business.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 2: Customer Personas

Creating a digital marketing strategy part 2: Customer Personas

In this second instalment of how to create a digital marketing strategy, I talk about the importance of creating customer personas to ensure you can align your message, content and channels against your target audience.

If you missed part 1 on the Situational Analysis you can read it here

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments
Creating a digital marketing strategy: Part 1.  The situational analysis

Creating a digital marketing strategy: Part 1. The situational analysis

In this first part of creating a digital marketing strategy, I talk in the video below what a situational analysis is and why it is a fundamental first step every business should undertake when starting to develop a strategic plan.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments
Where is social media heading in 2018?

Where is social media heading in 2018?

I broke my own rules and all the rules of video and created this #curlymarketer post which is over 9 mins long. Sorry 😱

However, I felt it important to give my views on the where social media is going with all the various changes we have had so I hope you like it, and do let me know your thoughts in the comments and please do share.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Social Media, 0 comments
Do you want a process to help you blog?

Do you want a process to help you blog?

In this #curlymarketertip video I share a blogging process I follow which I believe will give you real clarity and a structure to create your own posts but as always do give me your feedback and tell me in the comments below any other steps you would take.

Also in this post here  I give you 3 tools which I think are invaluable when crafting your next blog post.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Blogging, 0 comments
Do you struggle with content marketing? 

Do you struggle with content marketing? 

If you are struggling with Content Marketing then this #curlymarketertip video is for you as I give you 6 tips to get your content marketing back on track.

If you want more information here is a detailed post I wrote on how to create a full Content Marketing strategy.

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I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Content Marketing, 0 comments
Are you looking for a tool to help you craft great headlines?

Are you looking for a tool to help you craft great headlines?

When writing your blog posts, emails etc it is always critical to get the headline right because depending on the effectiveness of your headline will determine whether your audience will read your content or not.

In this video, I tell you about the excellent headline analyser tool from Co-Schedule which I highly recommend you check out.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Social Media Tools, 0 comments
What is a SWOT analysis and why you should still use it

What is a SWOT analysis and why you should still use it

With my #curlymarketertip video today I decided to go old school.  The SWOT analysis was a tactic that I first learned back when I started in college in 1989, and while it is rarely ever talked about nowadays, especially in a digital world, I do feel it has a place and should be done at least once by a business.

If you are looking for more information about what a SWOT Analysis is, then check out this post that I wrote.

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I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments