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Author: Phillip Twyford

The Curly Marketer is a Social Media Management consultancy managed by Phillip Twyford. Phillip has worked in marketing for over 20 years and brings together a unique skill set that encompasses many different disciplines.

The main business services that Phillip provides is to allow businesses outsource the management of their digital marketing and social media activity instead of trying to manage this internally with current staff.

The key services of the Curly Marketer are as follows:

* Digital Marketing Strategy
* Blogging and content curation
* Linkedin company page creation and management
* Twitter profile management
* Facebook Management

The advantages to a client working with Phillip are time, cost and direct access to expertise. By working with Phillip a client works directly with him and benefits from his active mentoring and guidance.

Time for any business is very precious. By outsourcing Social Media Management to The Curly Marketer it allows a client gain a very important presence on Social Media without having to invest in staff internally or place an extra time burden on existing staff who are focussed on the core business activities of sales and customer service.

For more information contact Phillip on 087 284 1026 or email at philliptwyford@thecurlymarketer.com

How To Create The Best Content Marketing Strategy

How To Create The Best Content Marketing Strategy

Before I get into the nitty-gritty of how to create such a strategy, I want to give you a compelling reason why you need to make Content Marketing an integral part of your marketing budget. Consider this statistic highlighted courtesy of Lenati 67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. Even though this statistic is based on…

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10 Things To Do For Your Email Marketing Success

10 Things To Do For Your Email Marketing Success

Email Marketing, once the darling of the marketing world, is now seen as a pariah almost. The bringer of spam, and now looking so uncool when compared to Facebook, Twitter or Instagram.  Yet, I would contest that when done right email marketing can be extremely effective at taking your business to the next level. To support this view, Campaign Monitor did an excellent post listing 70 key facts related to email marketing that I believe will convince all the email doubters…

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Are You Doing Business With Your Customers Like A Robot?

Are You Doing Business With Your Customers Like A Robot?

Have you ever asked yourself why do your customers do business with you and even more importantly why they have stopped? If you haven’t maybe you should consider trying it as it would yield some nuggets of pure relationship gold. One such insight that I have gleaned from doing this very activity is that people buy from people and it is those personal relationships that are created that are central to your customer’s decision to use you or not. Yes,…

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How To Get Your Small Business Started On Twitter Successfully

How To Get Your Small Business Started On Twitter Successfully

For any small business, I believe Twitter offers some of the best opportunities to create awareness of your brand and your company. Using a proper strategy it will allow you to build trust and authority and enable you to create a community of engaged supporters which over time will be receptive to your products and services.     Some Facts To Consider Twitter was created in 2006 and allowed individuals and businesses to share information and updates which were no…

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Are You Scared To Use Social Media For Your Business?

Are You Scared To Use Social Media For Your Business?

As a business do you find yourself struggling with the rapid changes in the social media landscape? You are not alone when you consider the increasing variety of ways your business can keep in touch, share and digest information with, to and from customers and your target audience. As someone that has worked in Sales and Marketing, I can completely empathise with you and I have the grey curly hair to prove it !!! Just consider some of the social media…

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How To Curate Content That Your audience Will Love

How To Curate Content That Your audience Will Love

The idea for this post came about because a lot of people I know have asked me how am I able to have a constant flow of information going through my Linkedin feed and my Twitter account.  The answer that I always give is, I curate content which I then schedule to be sent to my social networks at certain times of the day. However, I have found that when I give this answer invariably I am asked, what is…

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How To Be A Social Media Super Hero With Your Customers

How To Be A Social Media Super Hero With Your Customers

The basis for all business success, in my opinion, is the creation and ongoing development of lasting relationships. I coined the phrase “The secret to becoming great at Social Media is to become great at being social” click to tweet What does this mean exactly?  Well, to illustrate this for you, I want you to honestly review how you interact with any new followers you get on Twitter.  Do you direct message everyone who follows you personally, and I am not talking…

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How To Make Your Customers Love Your Business?

How To Make Your Customers Love Your Business?

You must make yourself invaluable. Your customers and followers must see you as the go-to resource for the answers to their problems. And this applies to both company brands as well as you as an individual. By solving problems you will build a relationship and create a real trusted partnership and when your customer trusts you they will become an advocate for you and your business. Jenn Herman, author, of the excellent blog Jenns Trends, gives the following excellent advice.   Find Out…

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4 Tools That Will Make You A Content Marketing Superstar

4 Tools That Will Make You A Content Marketing Superstar

As someone who has started blogging more seriously earlier this year, one of the biggest challenges I have faced like a lot of bloggers and content marketers is coming up with what to write about next. Now don’t get me wrong, I am not stuck for content or ideas as I use Feedly to curate articles from my favorite marketing blogs and then Evernote to store the blog posts and articles covering numerous marketing topics that I want to read again. The problems…

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Top 10 Linkedin Mistakes That You Need To Avoid

Top 10 Linkedin Mistakes That You Need To Avoid

One of the leading Linkedin experts is Melonie Dodaro founder and CEO of Top Dog Social Media. Recently I came across an excellent article that Melonie had written in which she listed 19 mistakes made on LinkedIn, that we need to make sure we all avoid.   I wanted to share what I think are the top 10 LinkedIn mistakes that you need to avoid from this list because I am still surprised at some of the profiles I see and how…

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