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Category: Content Marketing

How To Create The Best Content Marketing Strategy

How To Create The Best Content Marketing Strategy

Before I get into the nitty-gritty of how to create such a strategy, I want to give you a compelling reason why you need to make Content Marketing an integral part of your marketing budget. Consider this statistic highlighted courtesy of Lenati 67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. Even though this statistic is based on…

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How To Be A Social Media Super Hero With Your Customers

How To Be A Social Media Super Hero With Your Customers

The basis for all business success, in my opinion, is the creation and ongoing development of lasting relationships. I coined the phrase “The secret to becoming great at Social Media is to become great at being social” click to tweet What does this mean exactly?  Well, to illustrate this for you, I want you to honestly review how you interact with any new followers you get on Twitter.  Do you direct message everyone who follows you personally, and I am not talking…

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4 Tools That Will Make You A Content Marketing Superstar

4 Tools That Will Make You A Content Marketing Superstar

As someone who has started blogging more seriously earlier this year, one of the biggest challenges I have faced like a lot of bloggers and content marketers is coming up with what to write about next. Now don’t get me wrong, I am not stuck for content or ideas as I use Feedly to curate articles from my favorite marketing blogs and then Evernote to store the blog posts and articles covering numerous marketing topics that I want to read again. The problems…

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