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Category: Social Media

10 Things To Do For Your Email Marketing Success

10 Things To Do For Your Email Marketing Success

Email Marketing, once the darling of the marketing world, is now seen as a pariah almost. The bringer of spam, and now looking so uncool when compared to Facebook, Twitter or Instagram.  Yet, I would contest that when done right email marketing can be extremely effective at taking your business to the next level. To support this view, Campaign Monitor did an excellent post listing 70 key facts related to email marketing that I believe will convince all the email doubters…

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Are You Scared To Use Social Media For Your Business?

Are You Scared To Use Social Media For Your Business?

As a business do you find yourself struggling with the rapid changes in the social media landscape? You are not alone when you consider the increasing variety of ways your business can keep in touch, share and digest information with, to and from customers and your target audience. As someone that has worked in Sales and Marketing, I can completely empathise with you and I have the grey curly hair to prove it !!! Just consider some of the social media…

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How To Be A Social Media Super Hero With Your Customers

How To Be A Social Media Super Hero With Your Customers

The basis for all business success, in my opinion, is the creation and ongoing development of lasting relationships. I coined the phrase “The secret to becoming great at Social Media is to become great at being social” click to tweet What does this mean exactly?  Well, to illustrate this for you, I want you to honestly review how you interact with any new followers you get on Twitter.  Do you direct message everyone who follows you personally, and I am not talking…

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5 Super Social Media Tools

5 Super Social Media Tools

A client of mine recently said to me “Phillip, you’re always posting on Linkedin and tweeting on Twitter, yet you still manage time to send me quotes, updates on my jobs and generally look after my business.  How do you do it?” I replied simply that I was a guru and truly gifted at what I do.  Of course, I am kidding and the reality of what I actually said was very different.  I was flattered to get that type…

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