Customer Personas

Creating a digital marketing strategy part 2: Customer Personas

In this second instalment of how to create a digital marketing strategy, I talk about the importance of creating customer personas to ensure you can align your message, content and channels against your target audience.

If you missed part 1 on the Situational Analysis you can read it here

I hope you enjoy this post and please share with your community.

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Posted by Phillip Twyford

Hi I am Phillip, The Curly Marketer. I love to help small to medium businesses use social media to grow their audience and their business.

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