How To Make Your Customers Love Your Business?

How To Make Your Customers Love Your Business?

You must make yourself invaluable.

Your customers and followers must see you as the go-to resource for the answers to their problems. And this applies to both company brands as well as you as an individual.

By solving problems you will build a relationship and create a real trusted partnership and when your customer trusts you they will become an advocate for you and your business.

Jenn Herman, author, of the excellent blog Jenns Trends, gives the following excellent advice.

Solutions

 

Find Out Your Customers Pain Points

What challenges and problems are your customers currently facing?  To answer this you have to know and understand your target audience and the market they operate in.

By doing this you can begin to identify where they may need solutions that you can offer so you should communicate using different channels to find out potential issues that could be worrying them.

This proactive approach will do wonders in building the foundation for a long-term relationship.

 

Customer Pain Points

 

It’s Not About You It’s About Your Customer

A lot of companies just post material that just promotes how wonderful they are.  But, apart from the company management no one, especially your customers will care.

Any content you share should be with your customers and target audience in mind.  Remember point one.

The content you are providing must have a real benefit to the customer.

By doing this their perception and trust of you and your brand will grow.

 

Solutions

 

Become Their Resource Of Choice

Provide tips and solutions.

Consider creating a blog, ebook help guides, and video tutorials to help solve a problem.

Share other people’s work and use content curation tools such as Feedly, to ensure you can give  your customer the very latest information that they will deem invaluable.

 

Blogging

Be Responsive

If a customer contacts you make sure you respond on time.

By doing this your understanding of that customer will grow and allow you to personalise your communication to them.

 

Respond

Be More Than A Business

People want to do business with people and so the language must be natural.

Automated responses just say “we don’t care” and will undo any relationship building.

Talk to people and use genuine emotion where appropriate and go the extra mile.

Present personalised solutions addressing your customer problem and they will think that you and your company did everything possible.

Communicate

 

This will leave that positive association forever in their memory.

Most customer relationships began because they needed a problem solved. But being a customer does not mean they have stopped needing solutions from you.

By making yourself their partner in the business, you will always be invaluable.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

Posted by Phillip Twyford in Customer Relationship Management, 0 comments
4 Tools That Will Make You A Content Marketing Superstar

4 Tools That Will Make You A Content Marketing Superstar

As someone who has started blogging more seriously in 2017, one of the biggest challenges I have faced like a lot of bloggers and content marketers is coming up with what to write about next.

Now don’t get me wrong, I am not stuck for content or ideas as I use Feedly to curate articles from my favourite marketing blogs and then Evernote to store the blog posts and articles covering numerous marketing topics that I want to read again.

The problems I faced were what the overall topic should my post for a particular month be, how could I craft a headline that would resonate with the audience to want to read my post and how could I ensure my grammar and spelling made for a rewarding and clear experience for the reader.

In my search to find solutions, I found the following which has made a huge difference to my content creation and I would urge you to consider implementing and using these yourself.

4 Tools That Will Make You A Content Marketing Superstar

 

1 Buzzsumo

When writing a new blog post you dream of it going viral and getting shared by multiple followers.  However, the reality is a very different story as that lovely blog post you have created sees shares languish in single digit figures.

While there are many reasons why your piece of content has not taken your audience by storm one explanation could be that your subject and content matter is just not popular or of interest.

To help you find what is popular before you write anything you should head over to Buzzsumo.

This tool is free and allows you to input a blog topic you are thinking off in order to display the most popular posts and social media shares that each post got.

The benefits of this are fantastic because you can quickly see what is resonating online, who the blogger is that wrote the post so that you could engage with them and link to their content within your post and what channels worked best based on the content.

See below a very good tutorial from John Jantsch of Duct Tape Marketing explaining how to use this tool to great effect.

 

 

2 Hubspot Blog Topic Generator

So let’s say you have used Buzzsumo to see if your chosen topic has popularity. Now you need to come up with your blog post topic based on that subject and to help you do this look no further than the Hubspot Blog Topic Generator.

This is a really easy yet effective tool to help you come up with a topic for your post.  All you have to do is put in three keywords related to the topic you want to write about and the topic generator will give back various topics from which you can choose to create a post.

For example, I put in the following 3 words:

1 Blogging

2 Content Marketing

3 Twitter

 

These are the blog topic suggestions I got back:

The Worst Advice We’ve Ever Heard About Blogging

Think You’re Cut Out For Doing Content Marketing? Take This Quiz

How To Solve The Biggest Problems With Twitter

5 Tools Everyone In The Blogging Industry Should Be Using

Why We Love Content Marketing (And You Should, Too!)

 

As you can see this tool has real benefits to help you get started with creating your next post.

 

3 Co-Schedule Headline Analyzer

The legendary David Ogilvy said the following:

“On the average, five times as many people read the headlines as read the body copy”

Your headline is the first piece of copy your audience sees.  So whether it is your next blog post, ebook title, email headline, direct mail letter etc if it does not intrigue or capture the immediate attention of your audience you will lose the reader.

To help you craft a headline that will resonate and grab your audience’s attention you should use the Co-Schedule Headline Analyzer.  It is a free tool to use and all you have to do is type in your chosen headline and it will rank it based on grammar, readability, and structure.

For this Linkedin article title, I got a rank of 84 which is positive.

Click here, paste in the headline of this Linkedin post and you will see the report breakdown how the headline was ranked.

 

4 Grammarly

I must admit I have a problem sometimes with commas and when to use the words been and being in my sentences. However, with Grammarly, I have reduced these issues.

According to their website Grammarly is the world’s leading automated proofreader and based on my experience I can’t argue.

By using it your content will be checked for a large number of spelling, grammar, and punctuation errors as well as offer useful wording suggestions to further enhance your content.

 

Conclusion

By using these 4 tools I have no doubt your content will become better which in turn will lead to more readers, engagement and shares among your audience.

If you are interested in more content tools then visit my marketing resources page where I have a free ebook for download reviewing these 4 tools plus 12 others to help you create better content now.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

 

 

Posted by Phillip Twyford in Content Marketing, 0 comments
Top 10 Linkedin Mistakes That You Need To Avoid

Top 10 Linkedin Mistakes That You Need To Avoid

One of the leading Linkedin experts is Melonie Dodaro founder and CEO of Top Dog Social Media.

Recently I came across an excellent article that Melonie had written in which she listed 19 mistakes made on LinkedIn, that we need to make sure we all avoid.  

I wanted to share what I think are the top 10 LinkedIn mistakes that you need to avoid from this list because I am still surprised at some of the profiles I see and how some people go about sending me a connection request.  

In a great post  by Mike Stenger he illustrated an excellent infographic that shows how 80% of new business leads now come from LinkedIn and based on recent researchLinkedIn now boasts 433 million users and growing.

Tweet: LinkedIn now boasts 433 million users and growing

With figures such as this, ignoring LinkedIn in your sales and marketing mix is crazy, because if utilised correctly it can allow you create new relationships, and become more relevant to your target audience.  Therefore, ensuring you are not committing these cardinal errors will allow you begin to reap the rewards from Linkedin.

 

Top 10 LinkedIn Mistake That You Need To Avoid

 

1 Not Completing Your Profile

This one I can never understand.  Why set up a LinkedIn account if you are not going to complete your profile?  LinkedIn has 1 in 4 of the leading executives as members, so remember your credibility, and take the time to make sure you present a polished first impression.

 

2 Don’t Be Vague When Completing Your Profile

Be specific and detailed about what you do.  Saying that you do a bit of this, and a bit of that, and some of the other won’t cut it.

 

3 Optimise Your Profile For Search

Just as you would use keywords when creating your website, it is important to choose a couple of keywords that describe what you do.  This will help you to increase the chances of your profile been found by a potential prospect when they do a search on LinkedIn. Check out these 21 steps to creating the perfect profile by Melonie.


4 Don’t Send A Connection Request Without A Personal Message

I am very happy to connect with anyone, but it would be nice to know why this person would like to connect and engage with me, as opposed to becoming just another connection statistic.  Also, be warned.  It only takes a couple of people to say they don’t know you, and LinkedIn will penalise your ability to connect with people unless you have an email address.

My advice, make a point of reaching out with a personalised message and reason you want to connect with them and 90% of the time people will accept.

5 Unprofessional or No Profile Picture

LinkedIn is a place where professionals come to engage and discuss business, it is not Facebook. Yet I have seen profile pictures used from nights out, the person is not even looking at the camera, they are unrecognisable due to wearing a hat and sunglasses and worse of all they leave the generic blank outline frame and have no picture.  Maybe I am just getting old, but for potential prospects and your customers to take you seriously you have to look professional and be credible.

 

6 Key Word Stuffing Your Profile

The LinkedIn search algorithm works like search engines of old, so if you stuff a keyword such as Marketing Manager all over your profile, the chances are your profile will perform very well when a search is done on these keywords. However,  when the potential person comes across your profile, stuffed with Marketing Manager everywhere, it will read terribly and they will leave with a poor perception of you.

Build your credibility and impress rather than deceive.

 

7 Asking A Stranger For A Recommendation

You may be amazed, but yes this does go on.  Only ask people you really know well that can legitimately critique and give you a recommendation for your work.  Any other method will tarnish your reputation.

 

8 Selling Before Saying Hello

Don’t confuse the term “Social Selling” to mean just sending off sales promos via social media. On Linkedin, it is about creating relationships built on communication, partnership, genuine engagement and relevance. The more you engage and provide valuable solutions to your connections, the sales will come as trust and credibility are earned.

 

9 Not Posting Status Updates Daily

Just like Twitter or having a BLOG, there is no point setting up a LinkedIn account if you are not going to post and share information you feel would be of interest to your target audience.  By being active, it keeps you relevant and top of mind.

 

10 Saying “I see You Viewed My Profile” when sending a connection request

Thankfully this has never happened to me, but personally, this would instantly make me not want to connect. Don’t creep out the people you want to connect with.  Just act like a professional, reach out with a genuine personal message, and you will do just fine.

For more LinkedIn tips check out this other post I wrote for LinkedIn success.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

 

Posted by Phillip Twyford in Linkedin, 0 comments
This Is The One Thing All Twitter Experts Use For Success

This Is The One Thing All Twitter Experts Use For Success

Twitter was a revelation to me when I joined back in 2012.  Here was a medium that allowed me to engage, converse, promote myself and most importantly, begin to create online relationships with influencers who I looked up to.

I still consider myself the proverbial Twitter white belt but I am steadily growing my community on average between 5 and 10 new followers each day.

However, one thing that I struggled with was how do I keep up with all the tweets from those key influencers especially when I was getting multiple new tweets every second from everyone else I was following?

Social media and the entire marketing arena is not changing by the day or even by the hour, it is changing every second of every minute of every hour and we all see wave after wave of updates populating our Twitter feed.

The end result is that the majority of these tweets are not getting read even though there could be some real nuggets of knowledge.

And that is a real shame.

Following some research, I discovered this is the one thing all Twitter experts use for success to allow them actively engage with the tweets they are most eager not to miss.

They use Twitter lists.

A Twitter list will allow you to create a list defined by an interest or topic so that you can add the key people you follow directly into a central repository so that you never miss one of their tweets again.

For example. Maybe you want to ensure you are focussed on never missing the tweets of key marketing influencers.

All you have to do is create a marketing list and then add the people who you don’t ever want to miss tweets from.

Here is a great article from Social Media Examiner as to how to create your very first Twitter list so you can start today.

 

What is the advantage of creating a Twitter list?

If we take the example above where you have created a marketing list and have added a number of people who you follow.

Instead of hopelessly scrolling through the hundreds of tweets you have in your feed you can now simply go to your Twitter list for marketing, and easily see, read, engage and ultimately share what they are posting.

The amount of time you will win back using Twitter lists will be incredible, and it also ensures that you never really miss any of those pearls of wisdom that the people in this list are sharing.

 

Why you need to start using Twitter lists today

 

1 Better Engagement With Your Influencers

At the end of the day, you want to interact, engage and converse with the leaders, visionaries and influencers in your industry.
By having a designated Twitter list or lists, it will allow you to keep up with what these people in your chosen industry are tweeting about, and allow you to retweet, comment, share their material and ultimately help you start to engage and converse with them directly.

 

2 Lets You Keep Up To Date And Be Relevant

Having hot topics or knowing about the next big thing in your industry, or in the area that you are interested in is like gold.  For example, both the Huffington post and Mashable Twitter accounts constantly tweet breaking news before a lot of others have even heard of it.  What better way to raise your profile, and your authority, by been first in the eyes of your followers and peers to tweet some breaking news.

 

3 Ability To Engage With Your Twitter Advocates

Twitter, like all the other social media channels, is about been social and interacting with people.  Wouldn’t it be nice to be able to engage and share the tweets of those followers who seem to always share, support and re-tweet your content?

By creating a Twitter list of these advocates, you now can engage with them directly on Twitter, and in affect thank them for supporting your content by doing the same back for them.

In affect, this reciprocation when relevant encourages them to share your tweets even more as you begin to grow a lasting two-way relationship.  This is social engagement in action.

 

4 List Your Clients

Set up a Twitter list of your clients and see what they are posting about.  More than likely you may find that through their tweets there may be new solutions you could offer them, plus you can bring an added proactive dimension to the relationship you have already.

 

5 Keep An Eye On The Competition

Don’t forget, if you are on Twitter, chances are your competition is too.  See what they tweeting about, posting and sharing, to recognise any potential threats you need to deal with or explore opportunities that you can exploit.

 

To conclude

As you can see Twitter lists are a feature that you really cannot ignore if you want to get more engaged on the platform.
The positives are overwhelming and the benefits accrued I have no doubt will allow you elevate your current Twitter strategy.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

 

Posted by Phillip Twyford in Twitter, 0 comments
4 Reasons You Need To Use Infographics For Content Marketing Success

4 Reasons You Need To Use Infographics For Content Marketing Success

Infographics over the last few years have become extremely popular because they can easily display information in a way that we can understand clearly.

Amanda Sibley listed 19 reasons in her article on the Hubspot blog in 2012 as to why you should include visual content in your marketing and the following 3 statistics in particular resonated with me.

  • 90% of information transmitted to the brain is visual
  • Visuals are processed 60,000 times faster in the brain than text.
  • 40% of people will respond better to visual information than plain text.

If you just focussed on these three statistics you quickly see how the use of visual content such as an infographic is critical to achieving success in getting your message noticed.

Think about the following statistics.  On WordPress alone, 53.8 million blog posts are created every month, 500 million tweets are sent on Twitter each day and 300 hours of video is uploaded to Youtube every minute!

So you can see very clearly that if our target audience is bombarded with all this content, the use of a visual tool such as an infographic may just be the help needed to create stand out from all the other content coming at your audience.

Jeff Bullas wrote a great article entitled 9 Awsome Reasons To Use Infographics In Your Content Marketing and from reading this piece here are 4 key benefits that should leave you in no doubt as to why you need to use them.

 

1 Easily Understood

People are highly visual and our brains can process visual content 60,000 times faster than text. Therefore, it makes complete sense to use a visual mechanism such as infographics to explain, share and promote your content.

 

2 Great For Sharing

People like to share great content, and because of the visual impact of infographics, the chances of it been shared across a number of social mediums increases and therefore increases your brand reach.

 

3 Awareness For Your Brand

Creating personalised, branded and data-rich infographics for your business can help position you as an authority and create real brand recognition for you in your field of expertise.

 

4 Traffic To Your Website

Infographics, just like a blog or an ebook, are a very valuable content tool.  Displaying information deemed relevant and useful by your target audience will help drive more traffic to your website, and have a positive SEO effect as Google starts to look on you as more of an authority and hence reward your site with a better page ranking.

Now before you say, “that is all wonderful Phillip, but I have no designer, no budget, and no design skills to create infographics”, help is at hand.

Canva is a brilliant tool that is very easy to use for creating your own, and best of all, they have a large number of templates that are free.

It is so easy to use, that I created a very simple one below in under 10 minutes, using some more excellent reasons to use this visual content tool courtesy of Pawan Kumar writing on the business2community blog.

 

Inforgraphics

 

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

Posted by Phillip Twyford in Infographic, 0 comments
How To Do The Best SWOT Analysis For Successful Marketing Growth

How To Do The Best SWOT Analysis For Successful Marketing Growth

Every company needs a starting point before it can embark on a journey
of self-discovery.

Therefore, it is important that you always take a moment to reflect on how your business is doing both internally and externally.

The SWOT analysis allows you to do this in an easy way in order to identify the current Strengths, Weaknesses, Opportunities and Threats.

One great advantage of conducting a SWOT is that it does not require technological innovation.  A white board, a black marker, and you and your team fully focussed on reviewing the business is all that you need to begin.

How To Do The Best SWOT Analysis For Successful Marketing Growth

On your white-board draw one line down the middle and then draw another line across the middle so that you are left with 4 blank spaces. In the top left put the heading strengths, top right put weaknesses, bottom left put opportunities and finally in the bottom right put threats as per the diagram below.

 

Designate one person to be responsible for capturing the information onto the board, and then begin to critically review the business both internally and externally under each of the headings by brainstorming together.

When everyone involved believes each section has been exhausted the information should be collated, documented and then strategically reviewed by the team.

While it sounds simplistic, I would ask you not to judge until you have tried it a few times.

Why Should The SWOT Be Part Of Developing Your Strategy?

One of the key things I have learned from doing these is that you begin to see clearly how a weakness, if not treated, could get worse and could become a potential threat putting an opportunity and/or a strength in jeopardy.

For example, if you have identified that one of your business’s strengths is customer service yet a weakness is staff education or morale, eventually, if this is not tackled the levels of customer service could become affected if the staff feel the company does not care about them or their contribution.

Even though the SWOT analysis is a simple tool and possibly deemed old school, I do believe it is still valuable to use not just at a business planning stage, but at various business growth points to ensure the path proposed for the business can, and is, still being followed.

But a word of warning.

This tool like anything else will only be useful to you and your business if you actually fully review and put into action what is discovered.

Simply writing words on the board which is then left to gather dust is just as useful as doing nothing in the first place.

If you would like to know more details on how to do a SWOT analysis check out this great article by Tim Berry 

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

 

 

Posted by Phillip Twyford in Analysis, 0 comments
5 Tips For Linkedin Success

5 Tips For Linkedin Success

August 17, 2009 was a big day for me. It was the day when I decided to become a member of Linkedin.

It was certainly one of the best things that I have done from a business perspective, as well as for my own personal brand as a marketer.  And when you consider the continued growth of Linkedin within the social media mix, and that nearly one-third of all professionals are members, it is incredible to think that there are still a lot of business people who have not yet joined.

With nearly 6 years under my Linkedin belt, I have learned a lot, and I have been very fortunate enough to become connected with some incredible and highly influential business leaders, who I am able to learn and engage with for guidance.

One such expert is Melonie Dodaro who is regarded as the number 1 Linkedin expert in Canada, and from reading her excellent book, The Linkedin Code, my entire approach to this very important business channel has changed for the good.

There is still a lot of confusion, misunderstanding, and lack of knowledge about how to best use Linkedin for your company, as well as for you as an expert in your chosen field.

But the following 5 tips for Linkedin success will give you a great platform to set you on your way to getting to grips with this very powerful social network.

 

Checklist

 

 

1 Let Me See You

I am still amazed to see on Linkedin, many profiles in which there is no photograph of the individual.  They say first impressions last and when I don’t see a profile photo it does leave an impression, the wrong one.

In my opinion, it creates a mistrust and a doubt about the validity of the individual.  Why don’t they want to show their face, have they something to hide, can I believe what the person says in their profile?  Just as bad as not having a photo, is having one which is poorly taken, trying to be creative but ends up looking ridiculous or is just an angry scowl.

I have seen all these variations and I often wonder what were people thinking of at the time.  Remember, your Linkedin photo is a visual representation of you and your personal brand, so make it count to show yourself in the best light possible and please smile, it can’t hurt that much, as you may never know who is looking you up.

 

2 Tell Me Your Story

Your profile and biography on Linkedin is your chance to shine and tell the community what you do, your achievements and how you ultimately solve problems.  But if you don’t put the effort into completing your profile and writing it with search in mind, you will become another member that will see very low profile views.

If you are familiar with Google Adwords or have been involved with Search Engine Optimisation for your website, you will no doubt have heard of the phrase ‘keyword’.  In simple terms, a keyword is a word or a series of words called long tail key-words, which someone uses to search for the answer to a question, problem etc when they conduct a search online.  Having certain keywords on your website will help and increase the chances that your website will be found.

The same goes for Linkedin.  By using keywords specific to what you do and your expertise in your profile, you can improve the chances of being  found when someone does a search on Linkedin for a particular person with a certain skill set.

The key thing to emphasise without going through this step by step is that it is imperative that you go through every part of the profile section and complete it to 100% and especially getting a couple of recommendations. Not only does it validate you as a professional, but you will be giving yourself an excellent chance of ensuring that your profile will be found by like-minded professionals, who may want to do business, discuss opportunities or connect to learn from you.


3 Personalise Every Invitation To Connect

I don’t know about you, but I tend not to accept a request from someone who has not made the effort to at least introduce themselves to me.  There is something I think very cold about “I would like to add you to my connections” etc etc.  So why do you want to add me?  Maybe I am just making up the numbers for you so that you can get to that 500+ connections and look like a big hitter?

My personal rule is that for people I know and people who I don’t know but would like to make contact and grow a business relationship with, I always send a personalised message with my invite.  The key thing is that you have to find that common ground and core reason as to why you want to link in with the person, and likewise for them, they need see some value from you.

So with this in mind, I would urge you not to send Linkedin requests via the app as there is no functionality within it to send a personalised message so this defeats the purpose in my opinion.

 

4 Go On, Say Thank You

This is a simple action that I feel really helps the start of a new Linkedin relationship.  If someone you have invited to connect accepts, my advice is, send that person a little message to say, thank you.  You would be surprised at how positive your new connection will feel when they are thanked, and it gives you that bit of extra professional polish and a personalised touch.

 

5 Get Into Groups

Linkedin, like all social media, is first and foremost about been social and engaging with your audience, target market, and all your connections.  One excellent way to engage with like-minded professionals, share your opinions, give guidance and ultimately boost your own professional status as an expert, is to join relevant groups in your niche and sphere of interest.  I myself have joined 5 groups with one group request pending but I have connections who are members in 40+ groups.

From my own personal experience, trying to be active in 5 groups for me is a struggle, so I would advise those of you starting off to maybe pick one group initially and see how you get on. The key thing is to just get started and join in the conversation

I will be writing more about Linkedin in future posts, but I hope you will find these 5 tips useful to get you becoming more linked in on Linkedin.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)

 

 

Posted by Phillip Twyford in Linkedin, 0 comments