The simple answer which, unfortunately, is not simple, is you must make yourself invaluable, and be seen by your audience as the go-to resource where they know the answers to their problems can be found. This has to go for both company brands as well as you as an individual, Solving problems, providing guidance, and just being that person or company that someone can turn to will elevate a relationship from one of casual interest to real partnership and trust.
Once your audience trusts and sees you as an extension of their business they will gladly help you spread the word about you personally and your business.
So how can you get supporters and create this sense of value?
One of the leaders in Social Media Management is Jenn Herman, author of the excellent blog Jenns Trends, who outlines the following excellent advice.
How To Get Supporters For Your Company
Find Out Your Customers Pain Points
What challenges and problems is your audience currently facing? To be able to answer this it is vital that you really know and understand your target audience and the market they operate in so that you can begin to identify where they may need solutions that you can offer.
Engage in conversation both personally and via your social media channels to get to the nitty gritty of potential issues that could be worrying them. This proactive approach will do wonders in building the foundation for a long-term relationship.
It’s Not About You It’s About Your Customer
A lot of companies fall into a trap on Social Media of posting material that just promotes how wonderful they are. To be honest apart from the company management no one, especially your customers will care.
The content you share should be done so with your customers and target audience in mind. Remember point one. If the content, tips, guidance and proactive information you are posting is deemed to have a real benefit to the customer and is solving problems or giving them real ideas for their business, their perception and trust of you and your brand will begin to grow.
Become Their Resource Of Choice
Provide tips and solutions via articles, a blog, podcasts, infographics, slide share presentations,ebook help guides and video tutorials related to your industry and your customers etc. Actively share other people’s work and use content curation tools such as Feedly to ensure you can provide your audience with the very latest information that they will deem invaluable. Do this and you will become their go-to resource.
If they comment on a Facebook post, tweet you, comment on your Linkedin company profile, email you or contact you via your website, respond and engage. By doing this your relationship and innate understanding of that customer will grow, allowing you to personalise and make your communications with them even more pertinent and relevant.
Be More Than A Business
People want to do business with people and so the language must be natural. Automated computer speak just reeks of not caring, and it will undo quickly any relationship building previously done. Talk to people and use genuine emotion where appropriate and go the extra mile. Even if a problem cannot be solved exactly how your audience wants, if it is done in a highly personalised, engaged and natural way the customer will come away thinking that you and your company did everything possible which will leave that positive association forever in their memory.
In closing, it is key to remember that in the main most relationships with your audience started out because they needed a problem solved or a question answered. However, just because they became your customer does not mean they stop needing solutions or answers. By making yourself their partner in business, you will always be seen as invaluable.
If you are looking to understand how to create a Digital Marketing Strategy you can get my free ebook by clicking the download button below without having to give any personal details. I want to give you the best information possible and if you like the content all I ask is that you please share with your community and tell people about the website.
Thanks for reading and please do share with your community.
Phillip (The Curly Marketer)
Thank you to freepik.com for the images used in this post