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Tag: Content Marketing

How To Create The Best Content Marketing Strategy

How To Create The Best Content Marketing Strategy

Before I get into the nitty-gritty of how to create such a strategy, I want to give you a compelling reason why you need to make Content Marketing an integral part of your marketing budget. Consider this statistic highlighted courtesy of Lenati 67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. Even though this statistic is based on…

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How To Be A Social Media Super Hero With Your Customers

How To Be A Social Media Super Hero With Your Customers

The basis for all business success, in my opinion, is the creation and ongoing development of lasting relationships. I coined the phrase “The secret to becoming great at Social Media is to become great at being social” click to tweet What does this mean exactly?  Well, to illustrate this for you, I want you to honestly review how you interact with any new followers you get on Twitter.  Do you direct message everyone who follows you personally, and I am not talking…

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4 Reasons You Need To Use Infographics For Content Marketing Success

4 Reasons You Need To Use Infographics For Content Marketing Success

Infographics over the last few years have become extremely popular because they can easily display information in a way that we can understand clearly. Amanda Sibley listed 19 reasons in her article on the Hubspot blog in 2012 as to why you should include visual content in your marketing and the following 3 statistics in particular resonated with me. 90% of information transmitted to the brain is visual Visuals are processed 60,000 times faster in the brain than text. 40% of…

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