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Tag: Digital Marketing

Are You Scared To Use Social Media For Your Business?

Are You Scared To Use Social Media For Your Business?

As a business do you find yourself struggling with the rapid changes in the social media landscape? You are not alone when you consider the increasing variety of ways your business can keep in touch, share and digest information with, to and from customers and your target audience. As someone that has worked in Sales and Marketing, I can completely empathise with you and I have the grey curly hair to prove it !!! Just consider some of the social media…

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Top 10 Linkedin Mistakes That You Need To Avoid

Top 10 Linkedin Mistakes That You Need To Avoid

One of the leading Linkedin experts is Melonie Dodaro founder and CEO of Top Dog Social Media. Recently I came across an excellent article that Melonie had written in which she listed 19 mistakes made on LinkedIn, that we need to make sure we all avoid.   I wanted to share what I think are the top 10 LinkedIn mistakes that you need to avoid from this list because I am still surprised at some of the profiles I see and how…

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This Is The One Thing All Twitter Experts Use For Success

This Is The One Thing All Twitter Experts Use For Success

Twitter was a revelation to me when I joined back in 2012.  Here was a medium that allowed me to engage, converse, promote myself and most importantly, begin to create online relationships with influencers who I looked up to. I still consider myself the proverbial Twitter white belt but I am steadily growing my community on average between 5 and 10 new followers each day. However, one thing that I struggled with was how do I keep up with all the…

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4 Reasons You Need To Use Infographics For Content Marketing Success

4 Reasons You Need To Use Infographics For Content Marketing Success

Infographics over the last few years have become extremely popular because they can easily display information in a way that we can understand clearly. Amanda Sibley listed 19 reasons in her article on the Hubspot blog in 2012 as to why you should include visual content in your marketing and the following 3 statistics in particular resonated with me. 90% of information transmitted to the brain is visual Visuals are processed 60,000 times faster in the brain than text. 40% of…

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Is SEO Dead?

Is SEO Dead?

When Search Engine Optimisation, or SEO as it is commonly known as, was first thrown out by webmasters and early internet experts, web pages were literally overflowing with keywords repeated over and over again. This practice of keyword stuffing, if read by a person, would probably have made absolutely no sense at all, but to the early internet spiders crawling and indexing various web pages, this keyword stuffing strategy, appealed and essentially helped companies get their website to that coveted…

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5 Tips For Linkedin Success

5 Tips For Linkedin Success

August 17, 2009 was a big day for me. It was the day when I decided to become a member of Linkedin. It was certainly one of the best things that I have done from a business perspective, as well as for my own personal brand as a marketer.  And when you consider the continued growth of Linkedin within the social media mix, and that nearly one-third of all professionals are members, it is incredible to think that there are…

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Why Your Business Needs A Website

Why Your Business Needs A Website

Believe it, or believe it not, even though websites have been around for over 20 years and are expected to exceed 1 billion by 2016 a large number of businesses, especially SME’s, still have no website and that’s just crazy. But Phillip, I hear you say, “Why do I need a website” The answer is the same one I give all the time I am asked this question. Why You Need A Website Having a website allows your customers and…

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5 Super Social Media Tools

5 Super Social Media Tools

A client of mine recently said to me “Phillip, you’re always posting on Linkedin and tweeting on Twitter, yet you still manage time to send me quotes, updates on my jobs and generally look after my business.  How do you do it?” I replied simply that I was a guru and truly gifted at what I do.  Of course, I am kidding and the reality of what I actually said was very different.  I was flattered to get that type…

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