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Tag: Social Media

How To Create The Best Content Marketing Strategy

How To Create The Best Content Marketing Strategy

Before I get into the nitty-gritty of how to create such a strategy, I want to give you a compelling reason why you need to make Content Marketing an integral part of your marketing budget. Consider this statistic highlighted courtesy of Lenati 67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. Even though this statistic is based on…

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10 Things To Do For Your Email Marketing Success

10 Things To Do For Your Email Marketing Success

Email Marketing, once the darling of the marketing world, is now seen as a pariah almost. The bringer of spam, and now looking so uncool when compared to Facebook, Twitter or Instagram.  Yet, I would contest that when done right email marketing can be extremely effective at taking your business to the next level. To support this view, Campaign Monitor did an excellent post listing 70 key facts related to email marketing that I believe will convince all the email doubters…

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Are You Scared To Use Social Media For Your Business?

Are You Scared To Use Social Media For Your Business?

As a business do you find yourself struggling with the rapid changes in the social media landscape? You are not alone when you consider the increasing variety of ways your business can keep in touch, share and digest information with, to and from customers and your target audience. As someone that has worked in Sales and Marketing, I can completely empathise with you and I have the grey curly hair to prove it !!! Just consider some of the social media…

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How To Be A Social Media Super Hero With Your Customers

How To Be A Social Media Super Hero With Your Customers

The basis for all business success, in my opinion, is the creation and ongoing development of lasting relationships. I coined the phrase “The secret to becoming great at Social Media is to become great at being social” click to tweet What does this mean exactly?  Well, to illustrate this for you, I want you to honestly review how you interact with any new followers you get on Twitter.  Do you direct message everyone who follows you personally, and I am not talking…

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Top 10 Linkedin Mistakes That You Need To Avoid

Top 10 Linkedin Mistakes That You Need To Avoid

One of the leading Linkedin experts is Melonie Dodaro founder and CEO of Top Dog Social Media. Recently I came across an excellent article that Melonie had written in which she listed 19 mistakes made on LinkedIn, that we need to make sure we all avoid.   I wanted to share what I think are the top 10 LinkedIn mistakes that you need to avoid from this list because I am still surprised at some of the profiles I see and how…

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This Is The One Thing All Twitter Experts Use For Success

This Is The One Thing All Twitter Experts Use For Success

Twitter was a revelation to me when I joined back in 2012.  Here was a medium that allowed me to engage, converse, promote myself and most importantly, begin to create online relationships with influencers who I looked up to. I still consider myself the proverbial Twitter white belt but I am steadily growing my community on average between 5 and 10 new followers each day. However, one thing that I struggled with was how do I keep up with all the…

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Is SEO Dead?

Is SEO Dead?

When Search Engine Optimisation, or SEO as it is commonly known as, was first thrown out by webmasters and early internet experts, web pages were literally overflowing with keywords repeated over and over again. This practice of keyword stuffing, if read by a person, would probably have made absolutely no sense at all, but to the early internet spiders crawling and indexing various web pages, this keyword stuffing strategy, appealed and essentially helped companies get their website to that coveted…

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5 Tips For Linkedin Success

5 Tips For Linkedin Success

August 17, 2009 was a big day for me. It was the day when I decided to become a member of Linkedin. It was certainly one of the best things that I have done from a business perspective, as well as for my own personal brand as a marketer.  And when you consider the continued growth of Linkedin within the social media mix, and that nearly one-third of all professionals are members, it is incredible to think that there are…

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Why Your Business Needs A Website

Why Your Business Needs A Website

Believe it, or believe it not, even though websites have been around for over 20 years and are expected to exceed 1 billion by 2016 a large number of businesses, especially SME’s, still have no website and that’s just crazy. But Phillip, I hear you say, “Why do I need a website” The answer is the same one I give all the time I am asked this question. Why You Need A Website Having a website allows your customers and…

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How To Get Supporters For Your Company

How To Get Supporters For Your Company

The simple answer which, unfortunately, is not simple, is you must make yourself invaluable, and be seen by your audience as the go-to resource where they know the answers to their problems can be found.  This has to go for both company brands as well as you as an individual,  Solving problems, providing guidance, and just being that person or company that someone can turn to will elevate a relationship from one of casual interest to real partnership and trust….

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