Month: May 2018

Creating a digital marketing strategy part 4: Channels

Creating a digital marketing strategy part 4: Channels

In this 4th video in how to create a digital marketing strategy, I talk about the importance of selecting the correct channels for your business when it comes to your target audience.

Selecting the right channels for your digital marketing strategy is critical as you want to ensure you are using the channels where your audience is present and communicating.

If you missed the first 3 videos you can see video 1 on the situational analysis here, video 2 on customer personas here and the 3rd video on setting objectives here

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
12 social media questions  and insights with the curly marketer

12 social media questions and insights with the curly marketer

Back in March 2018, I was thrilled to be asked to be part of the We are Social Media podcast.  The title of the piece would be 12 social media questions and insights with the curly marketer.

WEARSM is one of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

The segment I was involved in was their 12 questions regarding social media with a guest (MOI).

Really enjoyed the experience speaking with Linleigh Master who is an absolute pro, and a big thank you to Andrew Pickering and Peter Gartland from Atomic for recommending me to be on the show.

Anyway, to hear my words of wisdom and views on just click here. Let me know what you think in the comments below and if you want to know more about me click here

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Social Media, 0 comments
Creating a digital marketing strategy part 3: setting objectives

Creating a digital marketing strategy part 3: setting objectives

In this video titled creating a digital marketing strategy part 3: setting objectives, I discuss the importance of setting objectives for your business.

Setting objectives both short, medium and long-term, is very important because without a clear idea of what you want to achieve from your social media you will not be able to properly focus your efforts.

As I mention in the video below one way to set your objectives is using the SMART method which provides a simple clear framework for your to set down clear and attainable objectives for your business.

If you want to know about me just click here.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 2: Customer Personas

Creating a digital marketing strategy part 2: Customer Personas

In creating a digital marketing strategy part 2: Customer Personas, I talk about the importance of creating customer personas to ensure you can align your message, content and channels against your target audience.

When you review you customer base you will be very surprised as to the different customer types you have that do business with you.  Each person, job role have different needs and wants and reasons for working with you.

Therefore, by creating detailed customer personas you can ensure you create communications that resonate and answer the pain points of each of your customer types.

If you are looking for a very good resource to create a customer personas check out this piece by Hubspot and if you missed part 1 on the Situational Analysis you can read it here


I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments
Creating a digital marketing strategy: Part 1.  The situational analysis

Creating a digital marketing strategy: Part 1. The situational analysis

In creating a digital marketing strategy: Part 1. The situational analysis, I talk in the video below about what a situational analysis is and why it is a fundamental first step every business should undertake when starting to develop a strategic plan.

Think of it as a business review.  You look at where the business is and the state of the market.  You conduct a competitive audit to see what your competition is doing and if it is working.

You should also during this stage employ a content audit to see what marketing you have done, what content have you created and what has worked and not worked.

I also advise businesses to employ an old-school tactic called the swot analysis. This method will get you to focus on your strengths, weaknesses, opportunities and threats so that you begin to work out the best strategies tactics to move your business forward.

 

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments
Where is social media heading in 2018?

Where is social media heading in 2018?

Where is social media heading in 2018?  That is the question I answer and give my views on in this video.  If we look at all the social channels you will notice that many things have happened.

Facebook has gone through the data crisis that I believe has led to a huge amount of trust being eroded in the brand.  Twitter changed their policies for sharing the same tweet across multiple profiles and for sharing the same tweet multiple times on the same profile.

This came about because of the increases in spam and also how elections were using social media to inflate profiles and mass communicate the same message.

In my view, one key thing that people need to embrace when it comes to social media is you have to be personal, natural, human and engage.  For too long people have set content up to be automated with little or no engagement with their communities.  But times are changing and the brands that make the effort to reach out and personally interact with their audiences will be the ones that reap the rewards.

If you want to know more about me click here

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Social Media, 0 comments