Month: June 2018

Creating a digital marketing strategy part 6: Measurement & Budget

Creating a digital marketing strategy part 6: Measurement & Budget

When creating your digital marketing strategy you have to be mindful, and take note of, Measurement and Budget.

Measuring the impact what you are doing is key because if you are not getting any reactions with your current activity, there is no point continuing to do it.  When you first start off in social media you will look initially at likes, shares, comments etc.

As you progress with your content and start more interactions with your audience you want to see your followers increase and more retweet and engagement on your content.  This is where measurement is key and you should be using all of the inbuilt social media tools at your disposal.

Check out this great post from Impact on 10 social media KPI’s you should measure.

Another key area to focus on is your budget.  There is no point in having very high goals if you are not willing to invest in the tools, personnel and social media advertisement options.  You have to invest in social media so setting a proper budget at the start will be important.

In the video below I go through these topics in more detail and if you want to see the first 5 videos in this series you can see them here under my more recent posts section.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 5: Action Plan

Creating a digital marketing strategy part 5: Action Plan

In part 5 of how to create a digital marketing strategy, I discuss on the video below about now creating your action plan.  Having talked about conducting a situational analysis, setting objectives, reviewing personas and deciding on the channels we want to use now it is time to start some activity by creating a content marketing strategy.

In this video I will discuss why you need to understand why you are doing content marketing in the first place, what content will resonate with your personas, have you created content already and is it fit for purpose, what content types are you going to create such as blogs, ebooks and videos and the importance of having an editorial calendar and a content management system.

If you are looking for more resources on content marketing check out this video I did as well as this detailed blog post.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments