In part 5 of how to create a digital marketing strategy, I discuss on the video below about now creating your action plan. Having talked about conducting a situational analysis, setting objectives, reviewing personas and deciding on the channels we want to use now it is time to start some activity by creating a content marketing strategy.
In this video I will discuss why you need to understand why you are doing content marketing in the first place, what content will resonate with your personas, have you created content already and is it fit for purpose, what content types are you going to create such as blogs, ebooks and videos and the importance of having an editorial calendar and a content management system.
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Phillip, The Curly Marketer