With over 2 million blog posts posted each day, I totally get that you’re probably thinking that blogging for business is a complete waste of time.
Here is a video where I give you my reasons why you should start a blog.
If after watching this video you are still not convinced, let me share with you some interesting stats when it comes to Blogging in 2018.
Key blogging stats
1 Marketers who prioritize blogging efforts are 13x more likely to see a positive return on investment (Hubspot)
2 Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly (Hubspot)
3 On average, companies with blogs produce 67% more leads per month than those without (Demand Metric)
4 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Demand Metric)
5 78% of consumers trust your brand if you create more customized content (Key Difference)
Now, don’t get me wrong, blogging is not easy, there are no easy wins and it takes time and patience but I do believe that as consumers have become more educated, more demanding on not settling for anything but the best and actively research online for solutions and answers to their queries, the company that provides clear, engaging, relevant and actionable content for their audience will see the benefits.
If you are still not convinced just consider these key reasons why I believe you should start a blog for your business today.
Blogging for business: Why you start a business blog today
1 Google still ranks and rewards high-value content that a website publishes. So for SEO and to get your page ranking higher for search a blog I believe is a must.
2 A blog allows you to project and communicate your voice, message and brand that can be personally tailored to make an impact with your audience.
3 When you post solutions and answers to your customers and audiences biggest problems you become the go-to expert and further cement your credentials.
4 A blog can be repurposed into many different forms. You can share it on all the social media channels. Create a video summarising your post. Turn your post into an ebook for download from your site and also to send to your customers via email.
5 Writing a blog makes you think about your industry, your clients, your business and all the solutions you can offer. It sharpens your focus which can only be good for business.
6 It’s one of the easiest forms of content marketing to do. Once you have your website, domain and hosting writing and publishing your first blog post is very easy especially when you use WordPress. Once you create a content calendar you will be amazed and the incredible content bank of posts you can create.
Having a blog for your business I believe is a must-have and your customers and target audience will appreciate the content you create that is solving their problems.
OK yes, there are lots of blogs published but quality wins out and when you properly focus on your blog, it’s set up and your promotion of it, if the content is of good quality you will see traction.
If you would like an easy process to get started with blogging then read my post here where I lay a simple framework out for you.
I hope you enjoy this post and please share with your community.
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Phillip, The Curly Marketer