So what is a branded hashtag?. Well very simply it can be a word/phrase where you place the # in front of it.
For example, my branded hashtag is #curlymarketertip.
So, on all the social channels when I post my content I will incorporate my # to allow for both my brand and my content to be found.
Benefit of the branded hashtag
As you will see from the video below when you create a branded hashtag and add it to your Twitter bio and your Instagram bio the hashtag becomes a clickable link.
What is a great about this is the fact that a visitor to my Twitter or Instagram profile can get a full overview as to all the content I have posted.
They can then choose to decide if they are interested in what I post and become a follower and maybe reach out to me to work on a project.
It keeps your brand top of mind
Having your own branded hashtag I believe keeps your brand top of mind.
As you post content you also include your hashtag so that it becomes part of the verbal and visual cue for your audience to identify your posts etc.
In the video below I go through this in more detail as well as share one other branding tip around he naming of your Twitter and Instagram accounts.
I hope you enjoy this post and please share with your community.
To see how the power of a branded hashtag works for a campaign check out this great article on the Buffer blog on how Tommy’s superfoods reached over 1 Million people.
If you would like to know my thoughts on what things to focus on for success in social media for 2019 check out my post here.
Would you like to understand how to create a Digital Marketing Strategy?
Then download my handy guide below that will give you a step by step plan to get started today.
Phillip, The Curly Marketer