Strategy

Creating a digital marketing strategy part 6: Measurement & Budget

Creating a digital marketing strategy part 6: Measurement & Budget

When creating your digital marketing strategy you have to be mindful, and take note of, Measurement and Budget.

Measuring the impact what you are doing is key because if you are not getting any reactions with your current activity, there is no point continuing to do it.  When you first start off in social media you will look initially at likes, shares, comments etc.

As you progress with your content and start more interactions with your audience you want to see your followers increase and more retweet and engagement on your content.  This is where measurement is key and you should be using all of the inbuilt social media tools at your disposal.

Check out this great post from Impact on 10 social media KPI’s you should measure.

Another key area to focus on is your budget.  There is no point in having very high goals if you are not willing to invest in the tools, personnel and social media advertisement options.  You have to invest in social media so setting a proper budget at the start will be important.

In the video below I go through these topics in more detail and if you want to see the first 5 videos in this series you can see them here under my more recent posts section.

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If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

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Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 5: Action Plan

Creating a digital marketing strategy part 5: Action Plan

In part 5 of how to create a digital marketing strategy, I discuss on the video below about now creating your action plan.  Having talked about conducting a situational analysis, setting objectives, reviewing personas and deciding on the channels we want to use now it is time to start some activity by creating a content marketing strategy.

In this video I will discuss why you need to understand why you are doing content marketing in the first place, what content will resonate with your personas, have you created content already and is it fit for purpose, what content types are you going to create such as blogs, ebooks and videos and the importance of having an editorial calendar and a content management system.

If you are looking for more resources on content marketing check out this video I did as well as this detailed blog post.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 4: Channels

Creating a digital marketing strategy part 4: Channels

In this 4th video in how to create a digital marketing strategy, I talk about the importance of selecting the correct digital marketing channels for your business when it comes to your target audience.

Selecting the right channels for your digital marketing strategy is critical as you want to ensure you are using the channels where your audience is present and communicating.

If you missed the first 3 videos you can see video 1 on the situational analysis here, video 2 on customer personas here and the 3rd video on setting objectives here

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 3: setting objectives

Creating a digital marketing strategy part 3: setting objectives

In this video titled creating a digital marketing strategy part 3: setting objectives, I discuss the importance of setting objectives for your business.

Setting objectives both short, medium and long-term, is very important because without a clear idea of what you want to achieve from your social media you will not be able to properly focus your efforts.

As I mention in the video below one way to set your objectives is using the SMART method which provides a simple clear framework for your to set down clear and attainable objectives for your business.

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I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Digital Marketing, Strategy, 0 comments
Creating a digital marketing strategy part 2: Customer Personas

Creating a digital marketing strategy part 2: Customer Personas

In creating a digital marketing strategy part 2: Customer Personas, I talk about the importance of creating customer personas to ensure you can align your message, content and channels against your target audience.

When you review you customer base you will be very surprised as to the different customer types you have that do business with you.  Each person, job role have different needs and wants and reasons for working with you.

Therefore, by creating detailed customer personas you can ensure you create communications that resonate and answer the pain points of each of your customer types.

If you are looking for a very good resource to create a customer personas check out this piece by Hubspot and if you missed part 1 on the Situational Analysis you can read it here


I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments
Creating a digital marketing strategy: Part 1.  The situational analysis

Creating a digital marketing strategy: Part 1. The situational analysis

In creating a digital marketing strategy: Part 1. The situational analysis, I talk in the video below about what a situational analysis is and why it is a fundamental first step every business should undertake when starting to develop a strategic plan.

Think of it as a business review.  You look at where the business is and the state of the market.  You conduct a competitive audit to see what your competition is doing and if it is working.

You should also during this stage employ a content audit to see what marketing you have done, what content have you created and what has worked and not worked.

I also advise businesses to employ an old-school tactic called the swot analysis. This method will get you to focus on your strengths, weaknesses, opportunities and threats so that you begin to work out the best strategies tactics to move your business forward.

 

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments
What is a SWOT analysis and why you should still use it

What is a SWOT analysis and why you should still use it

I always recommend to businesses that they should conduct a SWOT analysis when starting to develop their digital marketing strategy.

In my #curlymarketertip video today I go through what the SWOT analysis is and why I feel it should be done at least once by a business.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  As you see by the wording it is easy to understand what you are looking to review about your business.

What I have learnt from doing these is that when you know what you are good at, where you are weak, where are the opportunities and what are the threats that could hamper you going after those opportunities you can begin to cement a clear picture as to how your business needs to proceed.

If you are looking for more information about what a SWOT Analysis is, then check out this post that I wrote.

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I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Posted by Phillip Twyford in Strategy, 0 comments