As someone who has started blogging more seriously in 2017, I have used various Content Marketing tools to help me overcome one of the biggest challenges bloggers and content marketers face which is what to write about next.
Now don’t get me wrong, I am not stuck for content or ideas as I use Feedly to curate articles from my favourite marketing blogs but the problem I faced was around what overall topic should my post for a particular month be, how could I craft a headline that would resonate with the audience and how could I ensure my grammar and spelling made for a rewarding and clear experience for the reader.
In my search to find solutions, I found the following Content Marketing tools that have made a huge difference to my content creation and I would urge you to consider implementing and using these yourself.
4 Content Marketing Tools That Will Make You A Blogging Superstar
When writing a new blog post you dream of it going viral and getting shared by multiple followers. However, the reality is a very different story as that lovely blog post you have created sees shares languish in single digit figures.
While there are many reasons why your piece of content has not taken your audience by storm one explanation could be that your subject and content matter is just not popular or of interest.
To help you find what is popular before you write anything one of the Content Marketing tools you should head over to first is Buzzsumo.
This tool is free for limited searches and allows you to input a blog topic you are thinking off in order to display the most popular posts and social media shares that each post got.
The benefits of this are fantastic because you can quickly see what is resonating online, who the blogger is that wrote the post so that you could engage with them and link to their content within your post and what channels worked best based on the content.
See below a very good tutorial from John Jantsch of Duct Tape Marketing explaining how to use this tool to great effect.
2 Hubspot Blog Topic Generator
So let’s say you have used Buzzsumo to see if your chosen topic has popularity. Now you need to come up with your blog post topic based on that subject and to help you do this look no further than another one of my favourite Content Marketing tools, the Hubspot Blog Topic Generator.
This is a really easy yet effective tool to help you come up with a topic for your post. All you have to do is put in three keywords related to the topic you want to write about and the topic generator will give back various topics from which you can choose to create a post.
For example, I put in the following 3 words:
2 Content Marketing
These are the blog topic suggestions I got back:
The Worst Advice We’ve Ever Heard About Blogging
Think You’re Cut Out For Doing Content Marketing? Take This Quiz
How To Solve The Biggest Problems With Twitter
5 Tools Everyone In The Blogging Industry Should Be Using
Why We Love Content Marketing (And You Should, Too!)
As you can see this tool has real benefits to help you get started with creating your next post.
3 Co-Schedule Headline Analyzer
The legendary David Ogilvy said the following:
“On the average, five times as many people read the headlines as read the body copy”
Your headline is the first piece of copy your audience sees. So whether it is your next blog post, ebook title, email headline, direct mail letter etc if it does not intrigue or capture the immediate attention of your audience you will lose the reader.
To help you craft a headline that will resonate and grab your audience’s attention you should use one of my all-time favourite Content Marketing tools, the Co-Schedule Headline Analyzer. It is a free tool to use and all you have to do is type in your chosen headline and it will rank it based on grammar, readability, and structure.
For this Linkedin article title, I got a rank of 84 which is positive.
Click here, paste in the headline of this Linkedin post and you will see the report breakdown how the headline was ranked.
I must admit I have a problem sometimes with commas and when to use the words been and being in my sentences. However, with Grammarly, I have reduced these issues.
According to their website Grammarly is the world’s leading automated proofreader and based on my experience I can’t argue.
By using it your content will be checked for a large number of spelling, grammar, and punctuation errors as well as offer useful wording suggestions to further enhance your content.
By using these 4 tools I have no doubt your content will become better which in turn will lead to more readers, engagement and shares with your audience.
If you struggle with content marketing then read this post I wrote that will give you some tips to help you.
I hope you enjoy this post and please share with your community.
If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.
But don’t worry you can unsubscribe at any time.
Phillip (The Curly Marketer)