How To Curate Content That Your audience Will Love

The idea for this post came about because a lot of people I know have asked me how am I able to have a constant flow of information going through my Linkedin feed and my Twitter account.  The answer that I always give is, I curate content which I then schedule to be sent to my social networks at certain times of the day.

However, I have found that when I give this answer invariably I am asked, what is content curation and how do you curate content

Hopefully, with this post, you will get a very clear idea of what content curation is in my opinion, how I do it, and most importantly why I do it.


What Is Content Curation?

Very simply it is the process of finding information, whether it is in a text format, an image, a video etc which you believe will be of real interest, relevance, benefit, and motivation for your target audience or community.  Once you know what your audience likes, wants and responds favourably to, you can now put in place a curation and content plan to find and share with them similar information that will further enhance your profile and help sow the seeds for a potential business relationship.


How Do You Curate Content?

I am going to tell you what I do which has helped me strengthen my personal brand and also allowed me to really self-educate and keep moving as new updates in the marketing industry occur.

The first thing that I did was I had figure out what were the areas that I really had a passion for, and for which I had this never-ending thirst for wanting knowledge and education. For me, it was social media and blogging tips hence I began to search online for the best resources where I could curate content that was relevant to my interests such as blog posts and email newsletters.


How Do You Find Content?


However, I eventually experienced, what I think we have all gone through at some point, inbox overload.  I was getting more emails than I could handle and soon became swamped with a myriad of information that saw me mass unsubscribe as I struggled to curate content the way I wanted

My saving grace in this world of constant content and the tool I recommend to curate content was Feedly.   Feedly, is very simply a content aggregator, in which you can search for content feeds that interest you, add them to a folder that you can name and then any time a new piece of content is produced by the author you have chosen to follow, it automatically is put into your designated folder within the application.

There is an excellent search feature, as well as a host of different topics you can search within such as food, tech, design, marketing, fashion, gaming, baking etc but as you can see the ability to have the content you want to curate and share, all housed and saved to this one application rather than a constant flow of emails has made this process a joy and very easy.

When I first started to curate content with Feedly, the first marketing blog resource I saved was Social Media Examiner (SME) which is the world’s leading marketing blog managed by Michael Stelzner.  If you are in Marketing and read nothing else this is the go-to resource to curate content related to social media.  

The information, the clarity of writing, the experts who guest post, make this a truly an outstanding fountain of up to the minute information.  To further back this up the Social Media Examiner podcast is another brilliant resource which I now listen to in the car, and if you are in this space it is a must to listen to and can be easily downloaded via iTunes or on the podcast app on the iPhone/Ipad.

Once I added SME to Feedly, it introduced me to other marketing experts in various fields from where I could curate content from as well as presenting its top marketing blogs for the year. This information was invaluable in that it allowed me to actively curate content from these blogs, and their authors and then add their content feeds into the Feedly application so that my marketing rich content was now starting to grow.

As you can start to see using an application like Feedly allows you to curate, find and store content that you and your audience are passionate about.


How Do You Share information Once You Curate Content?

When you open an article in Feedly, you will notice a shield type image in the right-hand corner, a tweet bird image and then 3 dots. The shield is for another recommended tool I use called Pocket.

In essence, when you install Pocket into your browser’s toolbar and you come across a web page that has some content you want to read later, you can simply click on the pocket symbol and it will save that web page for you to review later.  It means that rather you having to keep bookmarking loads of sites, you now have a very handy way of saving this information for you to review at a later date.

How Do You Share It Once You Have Curated It?


If you want to tweet out a piece of information you have found in your Feedly content, simply click the twitter bird icon (make sure you have authorised your Feedly account to access your Twitter profile) and it will bring up the tweet for you to see. At this stage, you can add relevant hashtags before keywords within the tweet such as #marketing etc, put in the relevant @mention if not present to the author of the content you are sharing, choose the twitter account you want the tweet to go to and hit publish.

However, as I mentioned at the start, I like to schedule posts to feed into my Twitter feed and my Linkedin profile. To allow me to do this, I use another very popular and excellent tool called Buffer which allows me to schedule content at the dates and times that I want.

Once I authorise Feedly to access my Buffer account, which in turn has access my Twitter feed and my Linkedin profile, I am able to schedule up to 10 tweets and 10 LinkedIn updates in the free version, to be sent at agreed times during the day, 7 days a week.

The days and times you want to set are very easy to do in Buffer, and once you have this done you can in effect curate and schedule all your posts the night before so that the following day they are distributed at the agreed times.

The days and times you want to set are very easy to do in Buffer, and once you have this done you can in effect curate and schedule all your posts the night before so that the following day they are distributed at the agreed times.

In order to add content from Feedly to your Buffer profiles for Twitter and Linkedin, all you have to do is click on the 3 dots in top right-hand corner when you have an article open in Feedly.

When you have done this you will see an options box of lots of things you can do such as share to Google+, Facebook or email the link etc.  You need to select the Buffer option which is the middle option and once you do this, like when you are sending an instant tweet, you will see the proposed text that will be sent.

You can then click on select accounts, choose your Twitter and Linkedin profiles, and then click Buffer, and that article is placed in your queue for posting to both of those networks.  What I always do is spend some time each night reviewing the feed of articles that I have in my feed on Feedly, and when I find articles that I have read and which I feel my audience would appreciate and find interesting I schedule them.


Key Things To Remember When You Curate Content?

Firstly, you should be constantly exploring and finding out who are the leading experts in the various fields and topics that you are interested in curating and sharing information from.  The reason for this is that by engaging, sharing and commenting on these influencers articles, your own personal brand, and your own created content can begin to get in front of these people and their network, which can enhance your reach and personal brand profile.

Key Things To Remember With Content Curation?

As I mentioned above my lead passion is social media and blogging tips so these would be the primary topics that I write content for and curate content for sharing.

Here is a small list of some of the key experts I subscribe to from where I find great content to curate and share with my audience.

Blogging Tips             Blogger Sidekick and  Problogger

Social Media               Kim GarstMadalyn Sklar and  Melonie Dodaro             

Secondly, don’t just copy the content as you find it.  By acknowledging and giving the author a mention, you are giving them a virtual compliment which once again goes to enhancing your personal brand and allow you to connect with leaders in your field of interest.

For example, if you are sharing someone’s content on Twitter and Linkedin, simply putting the @ sign and their name will ensure they get notified that you have shared their content.  For Google+, putting the + sign and then their name once again gives them a virtual commendation for the content.  At the end of the day, it is about respect, relationship building and building your profile as someone who practices with transparency and honesty.


Content Curation Takes Time

Content curation does require you to invest time in the research for quality information to curate and share.

Having all the tools like Feedly, Buffer and Pocket, is of no use if you are not actively researching and reading content.

Therefore, if this is something you want to do you need to set aside time each day to do the work, curate the content and share it out.

Content Curation Takes Time

One way to help you stay on top of this is to create an editorial calendar for yourself so that you know what topics you want to share on a given week and therefore allowing you focus on the search for content relevant to that week’s posts.  To help you get started here is an excellent post by Hubspot to show you how to do this using a Google Calendar.


I Curate Because Above All I Want To Constantly Learn


I spend time each day reading, sharing and commenting on information.

Yes, I want to build my profile and engage with the leading experts and peers in the marketing arena and build my own tribe as the excellent Seth Godin detailed in his book Tribes.

But an even bigger source of motivation for me is the learning and self-education I get which is invaluable, and it has allowed me to implement ideas and share material with clients, which had I not done this, I would never have had the knowledge or skill set to do.



If you consider content curation as part of your self-education process and part of your plan for bettering yourself, it suddenly becomes a different animal because now it gives you the tools and ability to improve yourself, which at the end of the day is something we should all strive for.

What I have detailed here is what I do but the key thing is to find what fits for you and your audience, and once you find your niche and process that works, keep doing it, refining, learning and reaching out to the experts as you will find out that reciprocation will soon follow.

If you have any other tools, tips and would like to share how you curate content I would love to hear from you.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Phillip (The Curly Marketer)



How To Curate Content That Your audience Will Love
Tagged on:         

Phillip Twyford

Hi I am Phillip, The Curly Marketer. I love to help small to medium businesses use social media to grow their audience and their business.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.