12 social media questions  and insights with the curly marketer

12 social media questions and insights with the curly marketer

Back in March 2018, I was thrilled to be asked to be part of the We are Social Media podcast.  The title of the piece would be 12 social media questions and insights with the curly marketer.

WEARSM is one of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

The segment I was involved in was their 12 questions regarding social media with a guest (MOI).

Really enjoyed the experience speaking with Linleigh Master who is an absolute pro, and a big thank you to Andrew Pickering and Peter Gartland from Atomic for recommending me to be on the show.

Anyway, to hear my words of wisdom and views on just click here. Let me know what you think in the comments below and if you want to know more about me click here

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Social Media, 0 comments
How to create a 3D ebook cover for free today

How to create a 3D ebook cover for free today

Have you ever had the situation where you have designed an excellent ebook lead magnet but have no resource to make a 3D ebook cover?

I have and as a small business, I want to ensure that where I can I use free tools so that my budget stays low. 

There are some great paid resources for 3D ebook cover creation such as Placeit but I wanted to see could I find something for free that was fit for purpose.

After some searching and testing, I managed to find a great site called diybookcovers which has some great options and the best part it is free 😊😉

In this video below I show you how to create a 3D ebook cover using this site and by the end of it, you will be ready to create your own cover straight away.

If you want to learn why lead magnets are great for email marketing you can read my post on this topic here

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy why not download my handy guide below that will give you a step by step plan to get started today.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in ebook, Email, 0 comments
My hot content interview with Natalie Hailey

My hot content interview with Natalie Hailey

Well, I had an exciting time today as I had the pleasure of getting a hot content interview by the uber-professional Natalie Hailey of Hot Content.

We talked about content and in particular content strategy.

Loved talking with her (she knows her stuff) so do check out the interview and do let me know in the comments what you think about my tips after you have listened.

My hot content interview with Natalie Hailey

Listen here https://www.hotcontent.co.uk/how-to-create-a-content-marketing-strategy/

If you want some more tips about content marketing check out this post.

If you are looking to understand how to create a Digital Marketing Strategy why not download my hand guide below that will give you a step by step plan to get started today.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Content Marketing, 0 comments
How to use a lead magnet for your email success

How to use a lead magnet for your email success

So, what is a lead magnet?  Very simply it is an incentive or bonus you offer to someone who visits your website in exchange for their email address.

As I mentioned in this post where I asked do you still need to do email marketing for your business, growing your audience exclusively on social channels I feel is a mistake.

You are on borrowed land so to speak, therefore building an email list of fans and subscribers who you can speak with directly is still important.

 

 

However, getting somebodies email is not as easy as it once was.  People are more sceptical and untrusting as to how their email will be used and this is where using a strategically created lead magnet can help you increase your chances of someone giving you their email address.

 

lead magnet should be GDPR compliant

Be transparent, trustworthy and GDPR compliant

I mention at the start that people are less trusting and willing to give out their email address.

Therefore, it is very important that when requesting an email address via your lead magnet that you are very transparent and follow full GDPR compliance so that the visitors know exactly how you will use your email and what they are giving you permission to do.

 

lead magnet ideas

Lead magnet ideas

 

1 The ebook

I know what you are thinking. Nah, ebooks don’t work anymore, been there done that.  Just hear me out.  Yes, I agree, everyone offers ebooks, and you have probably downloaded plenty of ebooks that you never read.

But when it comes to ebooks I think creators, myself included, became lazy.  ebooks became blog posts just turned into a book format rather than offering something new and not on the website.

I do think that an ebook still can be effective if it is genuinely offering something very valuable for the target audience that they can act on immediately.

Here is one below I created on blogging strategy that you might like to check out by clicking on the image 😉

ebook lead magnet

 

2 The content upgrade

The bonus guide is a cousin so to speak of the ebook.  Say for example you have written a blog post on how to become a better presenter.  Your bonus guide could be 5 free presentation templates that won’t bore your audience.

The bonus guide offer resources, tips etc that are related to content you are speaking about but not found elsewhere on your site.

 

3 The resources guide

Depending on your audience and industry this could take many forms but let’s just say for example you are a golf shop.  Your resources guide could consist of how-to guides on the proper golf grip, an overview of the rules, golf terminology, how to fix a slice or hook, proper stance etc

Checklist lead magnet

4 Checklist

People love checklists especially when they provide a simple and clear guide to answer a problem or get something done.

Giving people a step by step solution that if they follow they can achieve an objective quickly can prove to be an excellent piece that people resonate with

 

5 Reports

These are excellent lead magnets but they do require you to put in a lot of effort and work in order to create something that is standout.  But if you a willing to embrace this lead magnet type you will reap the rewards I do believe.

Someone who does this brilliantly is Social Media Examiner in their Social Media Marketing industry report

Reports lead magnet

6 Video Course

As the name suggests this lead magnet offers a visitor the ability to learn something or achieve a goal through receiving video instruction.

This type of lead magnet is especially successful for people who are involved in sports as trainers etc where you can offer some basic training to start to build a trust and rapport with your audience as to your teaching style and your training methods.

 

7 Free Trial

This is another fantastic lead magnet that I believe can actually help quicken the sales cycle.  The beauty about it is that you not only get an email address but your prospective customer gets to try out your product.

Invariably if the product is good enough more than likely when the free trial period hends it will have become essential in that users service needs so they won’t want to give it up and the chances that this person will invest in the product after the trial will be much higher.

Here below is an example from Moz.

free trial lead magnet

8 Swipe File

This lead magnet type is also very popular because of nature what the visitor is being offered.

Essentially you are offering templates, tools, tip documents etc which can be accessed for download upon entering your email.  What is very advantageous about this lead magnet is that you can add to the file so that people who have given you an email can avail of new updates and ongoing improvements.

 

How to make your lead magnet effective?

When you are creating your lead magnet it is important to remember that just because you have it on your site that people will automatically gravitate to it and start giving you their email address.

Here are 4 things to always ensure you have when creating a lead magnet.

1 It must be easy for your audience and website visitor to access

2 It has to be useful and provide an instant benefit to the user

3 Make it free to start with

4 Consider your audience and tailor it for their needs

It is critical that you design your lead magnet with your audience and target market in mind. It has to be seen as useful and relevant in order for it to be considered.

Consider looking at the challenges your customers face in their industries and provide a lead magnet that offers some actionable solutions.

Do AB test different lead magnets. An ebook vs a checklist, a video tutorial course vs a free trial.  Through testing, you may find that one or two particular lead magnet types resonate better with your audience.

Just as I advise when you blog, you should promote your lead magnet both organically and using some paid social methods so that your audience knows that you have this available, ready to solve their problems.

Finally, as you would do with your blog posts you should keep your lead magnets up-to-date.  Keep improving this and especially with swipe files or a resources area, keep adding new updates, improve existing material and email your subscribers you have done this.

Telling people they can now access a new and improved lead magnet further builds the trust and relationship you have with them already.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy why not download my hand guide below that will give you a step by step plan to get started today.

Best Wishes

Phillip, The Curly Marketer

 

Posted by Phillip Twyford in Email, 0 comments
Do you need to use email marketing for your business?

Do you need to use email marketing for your business?

The simple answer is yes. With all the exciting developments in digital communications and social media, it is very easy to forget about other channels such as email marketing for your business and the potent communication option it can present.

I don’t believe email marketing is dead.  In fact, as a communication tool, it should still be very much part of the communication strategy for every business.

Just consider some of these key facts when it comes to email marketing:

  1. In 2017 global email users amounted to 3.7 billion users.  By 2022 this figure is expected to rise to 4.3 billion (Statista )
  2. By 2022 it is expected that over 333 billion emails will be sent daily by 2022 (Statista)
  3. Based on research from the DMA in the UK. For every £1.oo spent on email marketing, the average return is £32.28 (DMA)
  4. Email continues to be a key driver for businesses for both retention and acquisition (Emarsys, 2018 )

Why is email marketing for your business still important?

While social media and the many digital channels continue to evolve, you have to remember that building an audience exclusively on these platforms is unwise.

We have seen numerous changes in the various algorithms used by all the social channels, and no doubt there will be more changes that are going to continue to happen, making you work harder to connect with your audience and have your message seen.  Just think of Facebook and the death of organic reach as the perfect example.

Having email addresses that are captured with full GDPR permission in my view is real gold because now you have that personal connection and message opportunity directly and in your power.

Here are some other key reasons why email marketing for your business is important to not overlook:

Keep in contact with your customers and prospects with email marketing for your business

 

1 Keep in contact with your customers and prospects

Believe or not, not every one of your customers or target audience is on social media or use social media for a business context.  I know a number of high-level business professionals who are not on Twitter and only use Facebook for personal interaction with close friends.

These people don’t engage with social content but actively read their emails.  For those people that have subscribed to your blog/newsletter, or they are customers who have given you permission to contact them, email is an excellent way to personalise and send a highly relevant and targeted message just to them.

 

email marketing for your business in a mobile world

 

2 It’s a mobile world

The world today as we know it is fast moving and we are all staying connected as we are on the move by way of our mobile phones. Based on research 59% of email opens occurred on mobile, 15% on desktop and 28% in a webmail client.

So planning an email campaign around the mobile nature of your audience could reap real rewards if executed and designed correctly.

email marketing for your business is measurable

3 Email marketing is measurable

I think this is a key one.  Proving return on investment in any campaign is critical.  You want to know that what you are doing is working or not and then be able to change, fix or reallocate your budget elsewhere.

With social media, this ROI question has at times been a difficult one to answer, but with an email, you can track delivery rates, open rates, bounce rates and using UTM links that are aligned to goals set up in your google analytics you can start to see exactly how your email campaign is performing.

 

email marketing for your business is cost effective

 

4 Email marketing for your business is cost effective

Email is not expensive.  As a small business cost and budgets are important for me. I use the free version of Mail Chimp and this allows me to send 12,000 emails per month to a database of up to 2000 subscribers.  To me, that is super value and even the higher packages are very budget friendly so there is an entry-level price for every business to start email marketing today.

email marketing for your business is great for targeting and personalisation

5 Allows for excellent personalisation and targeting

The effectiveness of any communication is how personal, targeted and relevant the recipient deems the message to be to him or her.  With email marketing for your business not only can you address it to them using their name but depending on how they opted into your list you can tailor the content and messages you email to them.

For example, someone who downloads an FAQ may be looking for some initial answers to questions etc so an email that gives more information, a possible link to demo etc might be more relevant to them based on the stage they are at in the buying process.  Whereas someone who requests a quote or downloads a specific product guide may be further down the decision-making process.  Therefore sending them an email that offers a 14-day free trial might the perfect campaign to send to instigate.

From reading this post I hope you feel more convinced that email marketing for your business is definitely a medium you should not ignore and used either on its own or integrated with social media can really drive some serious results for your business.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you if you would like to read some more email marketing tips check out my post here. 

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Email, 0 comments
How to share your computer screen easily

How to share your computer screen easily

Have you ever needed to share your computer screen with a client to conduct training or maybe show some reports?

This week I needed to do just that as I had to share my computer screen with a client for some training on Twitter that I was giving.

I needed a free, quick & easy tool, and after a quick search, I came across a tool called screen leap which allows you 1 hour free per day for up to 8 people.

I know there are plenty of these types of screen share tools but my experience with this one was very positive so it is one to try and see how you get on.

As a bonus, I have a second tool for you to look at.

The second tool is for all you WordPress users. It’s a cool plugin to allow you easily install the FaceBook pixel on your site for ad creation purpose if you don’t want to have to paste code etc.

The plugin is called Pixel Caffeine by AdEspresso who is a leader in making Facebook advertising easy.

With this plugin, you can install the Facebook Pixel on your WordPress site in a few minutes so check it out.

Hope you find these tools useful and let me know in the comments how you get on if you decide to use them.

I hope you enjoy this post and please share with your community.   If you want to learn how to craft a proper blogging strategy then read my post here

If you are looking to understand how to create a Digital Marketing Strategy you can get my free ebook by filling in the form below.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Tools, 0 comments
How to promote your blog for success

How to promote your blog for success

So you have created an in-depth blog post.  Your headline is on point, the layout is perfect, you have checked the SEO using a plugin like Yoast that I talk about in this article and you have just hit publish.  What’s next?  You must promote your blog for success.

In this video below I go through some key points and do read the full post for more detailed tips.

 

 

 

 

why you have to promote your blog

Why promote your blog?

In this article where I asked should a business blog, I mentioned that each day upwards of 2 million blog posts are published and that does not include all the other content we are exposed to on social media, TV, press, radio, email etc.

Therefore, you cannot just publish your blog post and hope that someone will see it.

You have to tactical and promote your blog as if it were a mini advertising campaign to increase the chances of exposure.

 

How to promote your blog for success

How to promote your blog for success

The way I look at a blog post is that it is more than just one article.  A blog gives you the ability to repurpose that piece of content into different mediums to allow you to communicate with your audience in many different forms.

The following list gives you some ideas as to how you can promote your blog and also integrate the benefits of content repurposing on some of the main social channels.

 

promote your blog with email

1 Email your customers and current subscribers

It seems obvious, but you would be surprised as to how many businesses neglect to tell their current subscribers that they have a new post published.

Once you have followed proper GDPR compliance in capturing a subscribers email address, you should be actioning an email campaign to advise those subscribers who would be the perfect target for your post, that your new blog is live and link to it in the body of the email.

Also, ensure that your email gives your subscribers the ability to share your post on social media by including social media share icons within the email.

I would also suggest to help you from a readership point that apart from having blog subscriber boxes you should consider using a tool called subscribers.

Subscribers will allow you to give website visitors the ability to receive web push notifications from you without having to give you their email address.  While getting an email would be preferred, subscribers will give you the ability to send those visitors who opted in a push notification that your new post is live

 

promote your blog with social media

 

2 Social media promotion

If you are on social media (you should be) then you should utilise the power of these channels to promote your post both organically and via paid mediums for those popular posts.

Let’s look at some of the channels and how to promote your post:

 

promote your blog with twitter

A Twitter

Tweet out an enticing core point taken from your post with a relevant image from your blog and tweet out linking back to your site  To take this a step further you could create multiple tweets from various key points you make in the blog and schedule them to post out at different intervals each day during a specific period.

You could also consider using a scheduler like SmarterQueue that would allow you to put these multiple tweets on a retweet recycle that complies with Twitter rules.

Within your tweet make sure you tag any relevant influencers and authors you quote and do also tweet them directly to advise you have included them in your post.  Doing can be very positive as these people when tagged will like and hopefully retweet your post to their audience, hence giving you more exposure.

I would also suggest that for some blog posts where they may have a relevance for filtering a reader down a sales funnel that you consider making the tweet for such a blog post your pinned tweet for a specific period of time.  I would also suggest that you look at utilising the Twitter header background image to place a blog specific image that supports this pinned tweet to drive people to click the link.

 

promote your blog with facebook

 

 

B Facebook

As with Twitter create an enticing synopsis from your blog and publish it with a relevant image making sure to tag any key influencers and Facebook pages that you mention in your post but do also test at another time putting the entire blog post as a post on Facebook to see if reactions and engagement increase.

Once again be tactical in creating multiple snippet posts but I would suggest testing 3 posts per week so that your Facebook feed does not become bloated and result in your posts cancelling each other out.

As I mentioned above in Twitter have your new blog post as your pinned tweet for the period it is relevant and if the post is part of a bigger sales drive consider changing your Facebook header for a period to visually support the pinned post.

If you are part of any Facebook groups related to your industry consider, if the group rules allow, posting your post in there.

Like Twitter, if you find that a certain post has really resonated consider creating a Facebook ad around the post to drive people back to it on your site.  This could be useful for blog posts that frame a problem and your service provides the solution that you detail in the post.

 

promote your blog with Linkedin

C Linkedin

Linkedin, especially for Business to Business services is becoming an ever-increasing positive platform to build your brand, grow an audience and sow the seed for future growth.

To promote your blog post you have a few options that I would recommend.  First, create an update post where you craft a piece using some salient key points from your blog, tag any key people or businesses you mention in the blog and attach a relevant image from the post.

Ask for comments from your audience and then post. When you have posted go back in and edit the post and place a link back to your full blog on your video.  This is a tip I got from my friend John Espirian who is fantastic on Linkedin.

The social media channels don’t seem to like content that has links and on Linkedin especially, posts can get downgraded where they are posted initially with a link that takes the reader away from the channel.  Editing the post as described above and placing the link back into the post during an edit seems to get around this issue.

The second option to promote the blog on Linkedin is to create a more in-depth publisher post where you are using Linkedin’s own as I call it blogging platform where your content could get further exposure to a wider audience if it is received well.

Third, create a post based on your Blog and post it into your Linkedin company page if you have one and set it as the pinned post, and fourth create a post with key points and a relevant image and post into any Linkedin groups you are part of.

One final tip is to review your connections, especially those who are a key target audience for you and are not yet a customer.  Using a personal DM why not mail them to advise that you have a new piece of content created about a subject, solution etc that could be of interest to them and include the link back to your site.

This tactic, when done with specific targeting, could open up conversations with certain connections that could lead to new business opportunities.

promote your blog with youtube

D YouTube

If you don’t know already video is a medium that is exploding now.  People crave video and this type of content is something that every business should consider utilising in their strategy.

When you have created a written blog post I would always advise that you should repurpose that post into multiple forms of content (I will touch on this later in this post as to how this helps your blog promotion).  One such form is of course video.

Making a video that visually communicates key points and insights from your blog post allow you to tap into another audience who gravitate to video as opposed to text.

Using a tool like TubeBuddy you can set your video up to be best placed both from keywords and best practice to be found on YouTube and the beauty of creating a video means you can embed the video back into your original blog post on your site as well as post the video as a separate piece of content linking back to your blog on the other channels as well as email the video to your subscribers and customers.

 

E Instagram

Instagram is growing year on year and for many businesses can be an excellent channel.  For promoting your blog post here I would suggest a few things. Firstly if you decide that you are going to promote the post for a certain period of time consider changing the one link you get in your profile to the blog address on your website.

Second, craft multiple image posts that take core snippets from your blog and post each day based on when your audience is active on the channel.  Ensure in the post copy to use all the relevant # and even though you cannot place a link in the post put a call to action to click the profile link in your bio to find out more etc

Third, create a small 1 min blog synopsis video that can be posted on the Instagram feed and then also using an app called CutStory cut this 1 min video into small 15 second segments and upload it to Instagram stories.

With the growing popularity of IGTV, this presents another channel where you can post a longer video.  Therefore, if you have created a video from your blog for YouTube, why not post this also to IGTV.  The key thing to just remember is IGTV needs videos done in portrait rather than landscape as you would on YouTube.

If you don’t have an existing landscape video and you want to post in IGTV the just shoot the video in portrait from the start.  If you have an existing landscape video you want to use you can upload your video to a site called KapWing and you can crop to be ready for posting on this channel.

 

3 Contact people who have shared similar content

Do a search on google for your keywords and topic of choice and see what articles and their authors are shown organically.  From reviewing the search results you may find other key contacts who you could reach out to advise that you have written a similar post that they may be interested in reading.

If the quality of your post is good enough and compliments the author you have reached out too they may be open to a guest blog post spot for your post that could be shared with their audience.

You can also use a tool like Buzzsumo to identify the top performing articles around your topic so that you can reach out to the authors about your post but in edition Buzzsumo will show you who has shared this top performing post and also who linked to it so that once again you could contact these people to invite them to review your post and hopefully share it.

 

4 Online publisher site, Slideshare, Medium and Quora

Another area to consider promoting your blog is joining an online publisher site such as my ezine articles which helps authors connect with potential target audiences based on the content they submit.  You could post your blog on medium to expose it to a completely new community as well create a slide presentation of your blog for posting on Slideshare that once again exposes your content to another new audience.

Quora is a very interesting site that a lot of businesses don’t look at but which can be very powerful for your promoting your blog.  If you don’t know, Quora is a place where people will go to ask questions in the hope someone can provide the answer.  What a great way to promote your blog if you post would provide the perfect answer to a question posed by someone that could start a bigger conversation.

 

The power of content repurposing to promote your blog

I said at the start of this post that the way I look at a blog post is that it is more than just one article and when you think about it that blog post you have written can be repurposed into so many forms of content which each in themselves can be promoted via the channels and mediums I have advised above.

Here is are a number of pieces of content you should consider creating from your post as part of your blog promotion strategy:

1 Create multiple image tweets each containing one key point or statistic from your blog

2 Create a video short and long form

3 Turn your post into an E-Book for download

4 Create a newsletter from your blog to be emailed to subscribers and customers

5 A tip sheet from the blog

6 Turn your blog into an infographic

7 Create an audio file of your blog for a podcast

8 Create multiple gifs of your blog

9 Turn your blog into a downloadable PDF

10 Slideshare deck

11 Create a webinar

12 If you have a blog series create an online course

 

As you can see you should always look beyond the fact that your blog is just text.  The information contained within is key so use the many forms of content repurposing to create many pieces of content that can allow you to interact with a wide and diverse audience.

Also, don’t just post and forget about it.  Use some of the tactics here to promote and drive people to your blog for an agreed period of time to maximise your posts reach.

I hope you enjoyed this post and to help you with your blogging check out my post here where I go through how to create a proper blogging strategy.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below. You will be asked to confirm your subscription to my blog but don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

 

Posted by Phillip Twyford in Blogging, 0 comments
Why your blog needs SEO!

Why your blog needs SEO!

When you create a new post it is important that you don’t forget the importance of blog SEO.  There is no point in continuing to write content if your posts will never be found online.

Promoting your blog once you have published it is very important but you also need to give your post the ability to be found and this is where blog SEO comes in.

 

 

One of the greatest bloggers around is Darren Rowse who founded ProBlogger.com which has become one of the leading resources for bloggers looking for tips and guidance.

I really like how Darren describes SEO as it relates to your blog.  He says ” SEO is the process used to write and structure your blog in such a way as to raise your search engine rankings.  Done right it will increase the chance of more people finding  your blog”

When it comes to your blog never forget that your readers, just as you would do, use a search engine to find content such as blog posts on a certain topic.

Google will use its Googlebot to crawl websites like yours and catalogue each page based on the content and information it finds.  The closer your posts are to what people are searching for, the higher up the ranking your blog posts could go.

This is what blog SEO is all about.  You are optimising your post to get the highest ranking possible based on web searches from people.

In my post How to create a winning blog strategyI mentioned how I use the Yoast SEO plugin to help me get my posts SEO ready.

This is an excellent plugin and very easy to use.  Once you install it the Yoast setup wizard will walk you through the set-up process so that you are ready to start using it on your blog posts quickly.

In the video below I show you how Yoast SEO helps you with your blog SEO.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

 

 

Posted by Phillip Twyford in Blogging, 0 comments
How to make a logo sting for your video easily

How to make a logo sting for your video easily

When making videos you will want to create a nice logo intro or logo sting as it is officially called to break up your video intro rather than going straight into your content.

Starting your video with a question that your target audience would like an answer for, followed by a logo sting, and then your content is a proven way to pull people to watch a little more of your video and is, therefore, best practice when it comes to video

Traditionally in order to create a logo sting, you either needed to have your own effects designer, use a freelancer, become skilled in something like adobe after effects or you could buy a pre-made effect from Envato.  But this still required a knowledge to edit.

The good news is that in this post I am going to show you in a video below an IOS app called IntroMate.  This app comes with a number of pre-made Logo Sting templates that you can amend with your own text etc and in a few minutes, you can have your very own logo intro created.

It is very easy to use and you can have a logo sting for your business ready and in your next video in a matter of minutes so do  check out the video below.

 

I hope you enjoy this post and please share with your community.  If you struggle with content marketing why not check out this post I wrote where I give you some tips to get your content marketing back on track.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in Social Media Tools, 0 comments
Do you want to know 3 types of video to improve your blog?

Do you want to know 3 types of video to improve your blog?

In my blog post, how to create a winning blogging strategy, I detailed that it was important to ensure that the format of your blog would allow a reader to view the content, especially on mobile.  Using paragraphs and images is great but one definite edition to have is to embed video in your blog.

 

 

 

Consider these statistics about video consumption

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: Small Biz Trends)
  2. YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
  3. 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
  4. After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)

As you can see the power and effectiveness of video cannot be ignored and by embedding one into your blog post you greatly increase the chances of increased inbound links and more views on your post.

 

 

Embed video in your blog: 3 types to use to improve your post

 

Blog Video

1 Video of an existing blog post

For existing blog posts and any new posts, you are creating why not make a video detailing the key points you detail in the blog just as I have done above.

This not only helps with the overall look and format of the post, but it allows you to give a reader the choice to consume the content in the manner they like.

Remember that people now read and view material more on their mobile, and some people prefer to read text whereas other people prefer to consume video.

By having a video of your post embedded in the content you ensure you cater to all of your audience’s needs.

 

How to video

2 How to video

If you are writing a blog post to show your audience how to do something, for example, how to use one of your products.

Consider adding a how-to video that visually shows the reader the steps you have detailed in the blog.

Once again always remember that some people learn better from watching how to do something rather than reading instructions.

Customer testimonial

3 Customer testimonial

If for example, you wanted to write a blog telling your companies story, brand values and what you stand for, why not add a video testimonial from one of your clients.

Having such a video will solidify and strongly support the brand message you are trying to convey in your post.

 

So, there you have it.   I think you will agree that video is very important and by embedding a relevant video on your post it will elevate the value your audience will place on your content.

I hope you enjoy this post and please share with your community.

If you are looking to understand how to create a Digital Marketing Strategy you can get my free ebook by filling in the form below.

You will be asked to confirm your subscription to my blog but don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

 

Posted by Phillip Twyford in Blogging, Video, 0 comments
Do you want to know one tool for your YouTube success?

Do you want to know one tool for your YouTube success?

In the age of short attention spans and the mobile becoming the new TV, a video has become a medium you must have in your business strategy.  So, with this in mind do you want to know one tool for your YouTube success?  The answer is TubeBuddy.

 

TubeBuddy

TubeBuddy

TubeBuddy is a browser extension and the perfect tool to help you manage everything to do with your YouTube channel. It comes with a vast array of functions to help you get the most out of your channel and to ensure your videos are the very best they can be before you publish.

From bulk publishing, video analytics, the ability to create custom thumbnail images as well as giving you a handy pre-publishing video checklist, TubeBuddy is something that I feel every Youtuber should be using.

Two other wonderful things are that it is free and the functionality you get without having to spend any budget is very impressive as it gives you hand checklist of things you need to ensure you have done to make your video the best it can be.

A second handy thing about TubeBuddy is that it also comes as an app so that you can manage your youtube account when on the move via mobile.

So there you have it.  TubeBuddy is a no-brainer if you have a YouTube channel so set it yourself up today.  You won’t regret it.

I hope you enjoy this post and please share with your community.  Would you like to be able to make a simple logo sting for your videos?  Check out my post here where I talk about intromate.

If you are looking to understand how to create a Digital Marketing Strategy you can get my ebook by filling in the form below and you will be asked to confirm your subscription to my blog.

But don’t worry you can unsubscribe at any time.

Best Wishes

Phillip, The Curly Marketer

Posted by Phillip Twyford in YouTube, 0 comments