In my blog post, how to create a winning blogging strategy, I detailed that it was important to ensure that the format of your blog would allow a reader to view the content, especially on mobile. Using paragraphs and images is great but one definite edition to have is to embed video in your blog.
Consider these statistics about video consumption
- By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: Small Biz Trends)
- YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
- 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
- After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
As you can see the power and effectiveness of video cannot be ignored and by embedding one into your blog post you greatly increase the chances of increased inbound links and more views on your post.
Embed video in your blog: 3 types to use to improve your post
1 Video of an existing blog post
For existing blog posts and any new posts, you are creating why not make a video detailing the key points you detail in the blog just as I have done above.
This not only helps with the overall look and format of the post, but it allows you to give a reader the choice to consume the content in the manner they like.
Remember that people now read and view material more on their mobile, and some people prefer to read text whereas other people prefer to consume video.
By having a video of your post embedded in the content you ensure you cater to all of your audience’s needs.
2 How to video
If you are writing a blog post to show your audience how to do something, for example, how to use one of your products.
Consider adding a how-to video that visually shows the reader the steps you have detailed in the blog.
Once again always remember that some people learn better from watching how to do something rather than reading instructions.
3 Customer testimonial
If for example, you wanted to write a blog telling your companies story, brand values and what you stand for, why not add a video testimonial from one of your clients.
Having such a video will solidify and strongly support the brand message you are trying to convey in your post.
So, there you have it. I think you will agree that video is very important and by embedding a relevant video on your post it will elevate the value your audience will place on your content.
I hope you enjoy this post and please share with your community.
If you are looking to understand how to create a Digital Marketing Strategy you can get my free ebook by filling in the form below.
You will be asked to confirm your subscription to my blog but don’t worry you can unsubscribe at any time.
Phillip, The Curly Marketer