Do you know about this relatively new feature on Instagram called Instagram Guides?  This had only been available to a select few business types but has now been opened out to everyone.

So what are Instagram guides?

Very simply Instagram Guides allow you to put together your Instagram posts that are related together into a simple catalogue.  For example, I have on my Instagram profile a guide for my Twitter tips posts that I shared on Instagram. See the image below you will see indicated by the arrow how to access Guides on my profile.

Instagram Guides

 

What types of Instagram guides are available?

There are three types of Instagram guides.:

1 Places

2 Products

3 Posts

 

1 Places

This type of guide is perfect for travel businesses, consultants and vloggers.  You can create guides based on different locations.

 

2 Products

If you are a retailer and sell products you can create guides by way of product types such as clothing broken down into shirts, suits, footwear etc

 

3 Posts

This is perfect for businesses where maybe you don’t sell a tangible physical product. For me for example, as a social media consultant and trainer, I can create guides based on various social media channels and the tips and insights post I have shared grouped together.

To learn how to start creating Instagram guides for your business check out my video below.

I hope you enjoyed this post.  If you want more Instagram tips check out my post titled ‘Best Instagram Bio Link Tool‘ and if you want to learn how to create a digital marketing strategy or how to create a blogging strategy visit my E-books section.


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