Infographics over the last few years have become extremely popular because they can easily display information in a way that we can understand clearly.
Amanda Sibley listed 19 reasons in her article on the Hubspot blog in 2012 as to why you should include visual content in your marketing and the following 3 statistics in particular resonated with me.
- 90% of information transmitted to the brain is visual
- Visuals are processed 60,000 times faster in the brain than text.
- 40% of people will respond better to visual information than plain text.
If you just focus on these three statistics you quickly see how the use of visual content such as an infographic is critical to achieving success in getting your message noticed.
Think about the following statistics. On WordPress alone, 53.8 million blog posts are created every month, 500 million tweets are sent on Twitter each day and 300 hours of video is uploaded to Youtube every minute!
So you can see very clearly that if our target audience is bombarded with all this content, the use of a visual tool such as an infographic may just be the help needed to create stand out from all the other content coming at your audience.
Jeff Bullas wrote a great article entitled 9 Awesome Reasons To Use Infographics In Your Content Marketing and from reading this piece here are 4 key benefits that should leave you in no doubt as to why you need to use them.
1 Infographics Are Easily Understood
People are highly visual and our brains can process visual content 60,000 times faster than text. Therefore, it makes complete sense to use a visual mechanism such as infographics to explain, share and promote your content.
2 Great For Sharing
People like to share great content, and because of the visual impact of infographics, the chances of it been shared across a number of social mediums increases and therefore increases your brand reach.
3 Awareness For Your Brand
Creating personalised, branded and data-rich infographics for your business can help position you as an authority and create real brand recognition for you in your field of expertise.
4 Traffic To Your Website
Infographics, just like a blog or an ebook, are a very valuable content tool. Displaying information deemed relevant and useful by your target audience will help drive more traffic to your website, and have a positive SEO effect as Google starts to look on you as more of an authority and hence reward your site with a better page ranking.
Now before you say, “that is all wonderful Phillip, but I have no designer, no budget, and no design skills to create infographics”, help is at hand.
Canva is a brilliant tool that is very easy to use for creating your own, and best of all, they have a large number of templates that are free.
It is so easy to use, that I created a very simple one below in under 10 minutes, using some more excellent reasons to use this visual content tool courtesy of Pawan Kumar writing on the business2community blog.
I hope you enjoy this post and please share with your community. If you want to learn more me why not check out my video here.
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Phillip (The Curly Marketer)