When creating your digital marketing strategy you have to be mindful, and take note of, Measurement and Budget.
Measuring the impact what you are doing is key because if you are not getting any reactions with your current activity, there is no point continuing to do it. When you first start off in social media you will look initially at likes, shares, comments etc.
As you progress with your content and start more interactions with your audience you want to see your followers increase and more retweet and engagement on your content. This is where measurement is key and you should be using all of the inbuilt social media tools at your disposal.
Check out this great post from Impact on 10 social media KPI’s you should measure.
Another key area to focus on is your budget. There is no point in having very high goals if you are not willing to invest in the tools, personnel and social media advertisement options. You have to invest in social media so setting a proper budget at the start will be important.
In the video below I go through these topics in more detail and if you want to see the first 5 videos in this series you can see them here under my more recent posts section.
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Phillip, The Curly Marketer