Before commencing any social media activity you need to understand why you want to use social media in the first place, what do you hope to achieve and ultimately understand your market and customer needs.
To be active on social media requires something that most businesses don’t have a lot of. Time! This is where I help my clients by managing the creation of content, posting this content across all the major social platforms.
Video is an extremely powerful content tool for building your expertise, brand and to really connect with your audience. Such are the advancements in mobile technology I have done many videos using just an iphone.