In this video titled creating a digital marketing strategy part 3: setting objectives, I discuss the importance of setting objectives for your business.
Setting objectives both short, medium and long-term, is very important because without a clear idea of what you want to achieve from your social media you will not be able to properly focus your efforts.
As I mention in the video below one way to set your objectives is using the SMART method which provides a simple clear framework for your to set down clear and attainable objectives for your business.
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Phillip, The Curly Marketer