I always recommend to businesses that they should conduct a SWOT analysis when starting to develop their digital marketing strategy.
In my #curlymarketertip video today I go through what the SWOT analysis is and why I feel it should be done at least once by a business.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. As you see by the wording it is easy to understand what you are looking to review about your business.
What I have learnt from doing these is that when you know what you are good at, where you are weak, where are the opportunities and what are the threats that could hamper you going after those opportunities you can begin to cement a clear picture as to how your business needs to proceed.
If you are looking for more information about what a SWOT Analysis is, then check out this post that I wrote.
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