In creating a digital marketing strategy: Part 1. The situational analysis, I talk in the video below about what a situational analysis is and why it is a fundamental first step every business should undertake when starting to develop a strategic plan.
Think of it as a business review. You look at where the business is and the state of the market. You conduct a competitive audit to see what your competition is doing and if it is working.
You should also during this stage employ a content audit to see what marketing you have done, what content have you created and what has worked and not worked.
I also advise businesses to employ an old-school tactic called the swot analysis. This method will get you to focus on your strengths, weaknesses, opportunities and threats so that you begin to work out the best strategies tactics to move your business forward.
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