If you are on Twitter, using Twitter lists becomes essential because you will very quickly realise that it becomes virtually impossible to keep up with all of the tweets that are shared each and every day.
Therefore, to be able to ensure you don’t miss out on reading tweets from your clients, prospects and other key people you may follow you should set up a Twitter list for each group of people so that you can easily keep track of the content they are sharing.
Twitter lists are easy and quick to create but by doing so it allows you to become very focused on Twitter. I always recommend that in the main keep your lists private so that only you can see them. Another excellent benefit of lists is that especially where you have a competitor list you don’t have to follow a competitor in order to add them to a list.
Why you need to start using Twitter lists today
1 Better Engagement With Your Influencers
At the end of the day, you want to interact, engage and converse with the leaders, visionaries and influencers in your industry.
By having a designated Twitter list or lists, it will allow you to keep up with what these people in your chosen industry are tweeting about, and allow you to retweet, comment, share their material and ultimately help you start to engage and converse with them directly.
2 Lets You Keep Up To Date And Be Relevant
Having hot topics or knowing about the next big thing in your industry, or in the area that you are interested in is like gold. For example, both the Huffington Post and Mashable Twitter accounts constantly tweet breaking news before a lot of others have even heard of it. What better way to raise your profile, and your authority, by been first in the eyes of your followers and peers to tweet some breaking news.
3 Ability To Engage With Your Twitter Advocates
Twitter, like all the other social media channels, is about been social and interacting with people. Wouldn’t it be nice to be able to engage and share the tweets of those followers who seem to always share, support and re-tweet your content?
By creating a Twitter list of these advocates, you now can engage with them directly on Twitter, and in effect thank them for supporting your content by doing the same back for them.
In effect, this reciprocation when relevant encourages them to share your tweets even more as you begin to grow a lasting two-way relationship. This is social engagement in action.
4 List Your Clients
Set up a Twitter list of your clients and see what they are posting about. More than likely you may find that through their tweets there may be new solutions you could offer them, plus you can bring an added proactive dimension to the relationship you have already.
5 Keep An Eye On The Competition
Don’t forget, if you are on Twitter, chances are your competition is too. See what they tweeting about, posting and sharing, to recognise any potential threats you need to deal with or explore opportunities that you can exploit.
As you can see Twitter lists are a feature that you really cannot ignore if you want to get more engaged on the platform.
The positives are overwhelming and the benefits accrued I have no doubt will allow you to elevate your current Twitter strategy. For more ways to use Twitter lists for your business check out this post from Social Media Examiner.
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Check out my video below where I explain in more detail about this necessary element to have in your Twitter strategy and here is a link to an article a published previously on this topic.
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