Do you know what a UTM Link is?
Simply put it is a unique link that you can create for a piece of content that you share which will allow you to track the effectiveness of a piece content on a chosen channel.
For example, if you were testing an email where you had different versions of the core message you could create a UTM link within the email body copy to track what email was the most responsive.
In my #curlymarketertip video below I explain what they are and how you can benefit from using them.
If you want to create a UTM Link just visit the Google Campaign URL builder and if you are just getting started with digital marketing why not check out my 6 part series in how to create a digital marketing strategy.
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