Where is social media heading in 2018? That is the question I answer and give my views on in this video. If we look at all the social channels you will notice that many things have happened.
Facebook has gone through the data crisis that I believe has led to a huge amount of trust being eroded in the brand. Twitter changed their policies for sharing the same tweet across multiple profiles and for sharing the same tweet multiple times on the same profile.
This came about because of the increases in spam and also how elections were using social media to inflate profiles and mass communicate the same message.
In my view, one key thing that people need to embrace when it comes to social media is you have to be personal, natural, human and engage. For too long people have set content up to be automated with little or no engagement with their communities. But times are changing and the brands that make the effort to reach out and personally interact with their audiences will be the ones that reap the rewards.
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